layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

General Manager, Ever - Costa Mesa at Ever | LAYIQ

Sales Leadership
Deal Volume & Margin: Own retail deal volume targets for the Costa Mesa market. Hold the Sales Manager and consultants accountable to closing ratios, front-end margin per unit, and customer experience scores.
Sales Process: Drive a consistent process from lead to delivery. Monitor pipeline health, stage-by-stage conversion, and days-to-close across the team.
Deal Quality: Review deals in progress and post-close for margin integrity, proper structure, and adherence to process. Coach the Sales Manager on unit economics and objection handling.
Funnel Gaps: Identify and address breakdowns in the sales funnel before they become systemic issues.
BDC & Lead Operations
Pipeline Performance: Oversee BDC inbound and outbound pipeline. Hold the BDC Manager accountable to contact rate, appointment set rate, and show rate.
CRM & Process Hygiene: Ensure lead routing, CRM data integrity, and scripting are up to date and consistently applied across the team.
Alignment: Partner with pricing and inventory functions to align lead flow and vehicle positioning with BDC capacity and conversion performance.
Finance & Insurance (F&I)
Back-End GPU: Own back-end gross profit per unit targets across product penetration, financing conversion, and chargeback rate.
Compliance: Ensure every deal meets lender guidelines, state regulations, and internal compliance standards. Deal-level compliance is non-negotiable.
Leading Indicators: Monitor funding time, deal kickbacks, and stipulation clearance rates as the primary health signals for F&I operations.
Capacity & Structure: Identify constraints in F&I staffing or role definition and escalate to the VP of Operations before they affect throughput.
Business Office / Title & Registration
SLA Performance: Ensure title and registration processing meets defined SLA targets. Track deal completion rate and exception volume on a weekly basis.
Handoff Ownership: Own the Finance-to-Business-Office handoff as a documented, zero-ambiguity process. Resolve title issues and lien payoffs without allowing them to delay funding.
State Compliance: Maintain awareness of title and registration requirements across all active states relevant to SF hub transactions.
Execution & Accountability
Weekly Reviews: Run structured weekly reviews with team leads. Use data to diagnose trends, assign corrective action, and track resolution.
Target Translation: Convert company-level targets — GPU, deal volume, margins — into vertical-specific goals with defined owners and timelines.
Programmatic Initiatives: Drive SOP implementations, system rollouts, and process improvements from design through full team adoption.
P&L Accountability: Own the SF hub’s gross profit contribution. Understand and manage all operational levers that affect it.
Culture: Set the standard for how the team operates, handles pressure, escalates problems, and serves customers.

General Manager, Ever - Costa Mesa

Employer job description

About Us

About the Role

Key Responsibilities

What You Are Responsible For

GPU:

Volume & Velocity:

Compliance Metrics:

Headcount & Performance:

Hiring & Ramp:

SOP Adherence:

Deal Integrity:

Qualifications & Experience

Compensation & Benefits

Base Salary:

Annual Performance Bonus:

Total Target Compensation:

Benefits:

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