layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Director of Integrated Brand Marketing
Fellow
San Francisco, CA
Source: Fellow careers · View original posting
- Pay
- $180,000 — $190,000 USD per year
Employer job description
From Fellow's posting. “We” and “our” refer to the employer.
About Fellow
We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that's Everyday Magic.™
About the Role
We're looking for a Director of Integrated Brand Marketing to lead the strategy, planning, and execution of cohesive, multi-channel marketing programs — including integrated campaigns, GTM calendar, Influencer Marketing, and PR.
This role shapes how Fellow shows up culturally, socially, and publicly. You'll lead the earned + creator ecosystem, ensuring influencer partnerships, press strategy, and integrated campaigns work together to drive brand awareness, relevance, and business impact.
You'll sit at the intersection of brand, growth, and storytelling — translating product innovation and creative ideas into integrated go-to-market plans across owned, earned, and paid channels.