layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Marketing Lead
Game Plan Tech
Washington, D.C.
Source: Game Plan Tech careers · View original posting
Employer job description
From Game Plan Tech's posting. “We” and “our” refer to the employer.
Marketing Lead
Role Overview
GamePlan Tech is seeking a hands-on, full-stack marketer to help shape and then execute our marketing as a sole contributor. Working closely with Growth leadership, you will suggest and contribute to marketing strategy across inbound and outbound demand generation and sales enablement, and you will drive its day-to-day execution, vendor management, and reporting.
This is a builder's role for someone who thinks differently about the modern marketing model, leverages AI in new and innovative ways, and is energized by standing up the systems, playbooks, and metrics that turn marketing into a predictable engine for qualified pipeline.
Desired Qualifications
7+ years of B2B marketing experience, ideally in technology, SaaS, or cloud, spanning full-funnel demand generation.
Proven ability to operate as a hands-on individual contributor who owns both strategy and day-to-day execution.
Demonstrated competency using AI tools to plan, create, and automate marketing work, and a track record of applying them in practical, measurable ways.
Experience across inbound and outbound demand generation, content, campaigns, and sales enablement.