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Green Thumb
Chicago, Illinois, United States
Source: Green Thumb careers · View original posting
From Green Thumb's posting. “We” and “our” refer to the employer.
Green Thumb Industries is looking for a strategic, results-oriented marketing manager to own digital and loyalty marketing for our Illinois dispensary network. This is a central team individual contributor role reporting to the Retail Brand Director, sitting at the intersection of brand, performance, and field execution.
The Regional Retail Marketing Manager will be responsible for conceiving activation concepts, leading cross-functional implementation, monitoring performance, and iterating quickly based on results for loyalty and digital marketing channels.
The role spans the full customer lifecycle: driving net new customer acquisition and retaining and growing the customers we already have. This individual will collaborate closely with our regional and central marketing teams. Illinois is the initial geographic focus of this role; as GTI's regional marketing model evolves, this person's scope may expand to include additional markets.
This is not a purely strategic role. At times, this person will be expected to show up in the field to support or lead in-person activations alongside store teams and local partners.
This role is initially focused on Illinois, one of GTI's largest and most strategically important markets. As GTI continues to develop its regional marketing model, there is a meaningful possibility that the scope of this role expands to encompass additional states. Candidates should be open to that evolution and energized by the prospect of building something that scales.
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range
$85,000 — $105,000 USD
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