layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Director, Social at Known | LAYIQ

Drive performance for paid social campaigns and amaze our clients, both by meeting their targets and creating insightful narratives
Design and author overall team strategy and media approach to paid social management across multiple clients and business objectives
Ensure reporting of social performance to clients is of a high standard and build a narrative for the development of the account
Ensure best practices are met across all sectors of paid social planning and buying, as well as knowledge sharing across teams
Build strong relationships with platform reps and identify partner vendors for future collaboration
Manage and develop direct reports and be responsible for complete team development
Be a point of escalation, identifying and resolving problems in a client-centric environment and coordinating efforts across the team
Manage achievement of KPIs and deadlines
Understanding the client’s overall business objectives and translating them into paid social strategy; Coordinate social strategy with other media channels and find areas for cross channel collaboration
Day-to-day management and coordination of advertising spend you’re responsible for, including working with channel specialists on strategy, insights, optimizations, and improvements
Communicating how modern techniques (e.g. optimization algorithms, automation, and AI) can be used to optimize KPIs in the context black-box algorithms in different social channels
Building analyses, stories, and presentations for client media plans and reports
Developing POVs on key paid social landscape updates, showcasing your abilities to share proactive thought leadership with Known teams and clients
WHO YOU ARE AND WHAT YOU HAVE
A degree from a well-regarded college or university. STEM degrees are preferred.
8+ years of hands-on experience in management of the buying, strategy, and execution of highly data-driven performance and brand Paid Social campaigns, ideally in a digital agency environment
4+ years of experience managing direct reports; experience managing large teams is a plus
A firm understanding of how Paid Social works with Display Media, Paid Search, SEO, Mobile, Organic Social, etc
Fluency with analytics, attribution and measurement systems
Experience running B2B campaigns on social channels such as LinkedIn and Meta
Experience contributing to new business pitches, while showcasing an agency’s differentiators and core value proposition
Experience auditing a clients social channels
Broad range of experience managing paid social across every level of the marketing funnel and a variety of verticals
Skills, Abilities, and Knowledge
Understanding of the basic stats and math that inform smart media buying
Superb communication and presentation skills
Comfort going in-platform to pull analyses when necessary
In-platform experience with Meta, TikTok, X, Reddit, YouTube, Pinterest, LinkedIn etc.
Expertise designing high performance Social campaigns --e.g. allocation, measurement plan, strategy, and scaling budgets
Experience multi-tasking in a fast-paced environment is a plus
Experience working directly with data scientists is a plus
Competencies
An ability to translate business challenges into quantitative problems, and solve them by whatever means necessary, delivering high quality output to meet the client’s expectations.
An ability to delegate tasks to small and junior teams
Highly collaborative nature
A commitment to managing the quality & accuracy of analytics, ensuring high standards with your and others’ work
SOME OF OUR PERKS
Unlimited paid time off
401k with company matching and no vesting period
Annual bonuses
Generous medical plan
Paid parental leave
ONE LAST THING TO ASK YOURSELF
All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.
Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.
The base salary for this position is $140K - $155K.
This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.

Director, Social

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