Director of Consumer Insights & Marketing Science

About the Role

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We're seeking a Director of Consumer Insights and Marketing Science to lead how we understand our customers and measure our marketing, and to connect the two.

Today, our measurement is stronger than our understanding of the customer. We have the data infrastructure to track what's happening across email, SMS, website, organic, and paid media, but we don't have a function that explains why: what customers want, how they experience the brand, and where product and marketing should go next. This role builds that function from the ground up, sitting at the center of consumer research, Voice of Customer, and marketing measurement, and reports directly into decisions at the leadership level.

You'll own three things: primary and secondary consumer research that shapes product and marketing strategy, a Voice of Customer function that turns CX tickets, social comments, texts, surveys, and focus groups into a single read on the customer, and the measurement backbone that connects channel performance to forecasting and growth planning. This is a build role. You'll set the standard for how Lola understands and measures itself.