layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Director of GTM and Campaign Planning
Lola Blankets
New York or Utah
Source: Lola Blankets careers · View original posting
Employer job description
From Lola Blankets's posting. “We” and “our” refer to the employer.
About the Role
Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking a Director of GTM and Campaign Planning to own the go-to-market process end-to-end — turning a product or campaign into something every sales channel (retail, ecommerce, wholesale) can act on, with clear timelines and leadership sign-off along the way.
This role combines content strategy scope with biz ops-style project management to facilitate strategic marketing initiatives. You'll be the connective tissue between channel teams, the creative team, and executive leadership — translating individual channel needs into a single, clear brief, and managing the process from working-team execution through executive review.
- Core Responsibilities
- Go-to-Market Briefing & Standards
- Take what each channel needs individually and turn it into one clear, consistent brief for the creative team to build from — instead of each channel briefing creative on its own