layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Analyst, Growth Analytics at Omnicom Media | LAYIQ

Develop an understanding of client’s industry, business objectives and strategy, media plans, and consumer journey to provide context for analysis and reporting needs
Data Extraction, Transformation & Loading (ETL), Quality & Hygiene
Coordinate with technical teams to ensure accurate and comprehensive web analytics implementation and tracking across web properties.
Provide insight into site visitor behaviour and engagement to identify optimization opportunities across websites to help inform site design changes.
Apply independent critical thinking to analyse vast data sets to uncover media insights (what’s working, what’s not working) to drive strategic decisions.
Participate in brainstorming sessions with communication planners, creative assets, media planners, buyers, clients and other partner agencies
Contribute to the department’s overall capabilities and understanding of media and communications channels
Work with Director and senior analysts to develop report content (Word, Excel, Tableau, Looker, PowerPoint) in support of ongoing deliverables, as well as ad hoc reporting
Required Skills and Experience
Must possess strong interpersonal, written, and verbal communication skills
Highly motivated and collaborative team player with strong interpersonal skills
Expertise in Microsoft Excel, PowerPointand Word
Experience working with large datasets to uncover insights that are essential to business optimizations is a plus
Desired Skills and Experience
1+ years of experience in a professional services or corporate environment
Experience using data visualization tools, such as: Excel 365, Tableau or Snowflake preferred
Experience with ad-serving platforms such as Google Campaign Manager is a plus
Experience with web analytics tools such as Google Analytics and/or Adobe Analytics, and/or tag management tools such as DTM/Launch, GTM and Tealium also a plus
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

Analyst, Growth Analytics

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