layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Associate Director, Product Management — Marketplace at PubMatic | LAYIQ

In this role, you will balance ongoing new feature development with the modernization of our existing technology to support our next-gen machine learning models for QPS management/traffic shaping. The ideal candidate has experience managing product delivery for platforms with dependencies across multiple teams, and is energized by solving challenges in an ecosystem being reshaped by GenAI-based industry disruption. You will own the vision, strategy, design, and execution for your area of our product portfolio:
Define and own the product strategy, roadmap, and execution plan for monetization products — including outbound bid throttling for DSPs, inbound traffic shaping, and PMP / deal-level optimization.
Own the roadmap for QPS management, including the next generation of ML products designed to drive better monetization and infrastructure efficiency.
Identify and implement AI/ML-driven solutions to advance our machine learning models, and help define the next generation of traffic-shaping ML.
Support all aspects of product success — identifying product opportunities, gathering requirements, defining specifications and key metrics — working closely with engineering, data science, commercial teams, and product marketing to ensure goals are met.
Perform competitive analysis and use the insights gained to drive prioritization decisions.
Build and communicate a clear product roadmap to clients, internal teams, and company executives, and represent the team with key industry peers across relevant industry forums.
Collaborate with stakeholders to determine feature prioritization and manage the development backlog, defining and tracking KPIs to refine strategy and execution.
We'd love for you to have: 8+ years of product management experience, preferably in Ad Tech.
Recent experience working with DSPs, SSPs, or other programmatic platforms within the digital media space, spanning web, mobile, and connected TV.
Familiarity with the OpenRTB protocol and more general technical concepts such as APIs.
Experience with ML-driven products — such as traffic shaping, bidding optimization, or QPS management — is a strong plus.
Bachelor’s degree in a relevant field; MBA or advanced degree preferred.
Strong interpersonal skills and a proven leadership track record.
A fast learner, curious problem solver, and team player.
Exceptional client communication and interaction skills, including the ability to communicate with client and business teams to gather and validate
Experience working in media trading desks and agencies is a plus.
Additional Information
Return to Office
: PubMatic employees throughout the globe have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions.

Associate Director, Product Management — Marketplace

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