layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Principal Product Manager, Buying & Optimization
Tatari
San Francisco, California, United States
Source: Tatari careers · View original posting
Employer job description
From Tatari's posting. “We” and “our” refer to the employer.
Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including
Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V
., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.
- That approach has earned Tatari broad industry recognition, including being named
- Best CTV AdTech Platform in the 8th annual
- MarTech Breakthrough Awards
- , as well as honors from
Digiday
(
Best Connected TV Platform), AdExchanger
(
Most Innovative TV Advertising Technology
), and
Business Insider
(
Hottest AdTech Companies)
. Tatari has also been recognized as the Best Place to Work by
Inc. Magazine
. Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.