layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Director, Marketing Strategist, Nashville - The Orchard at The Orchard | LAYIQ

Office- first role, in office 4 days a week.
Strategic Marketing
Lead the development and execution of integrated marketing strategies for priority artists & labels and releases across multiple markets and genres (country, americana, indie, hip-hop, phonk, metal & more).
Own campaign planning, rollout strategy, campaign execution & measurement - ensuring alignment with audience, platform, market trends and company and client KPI’s.
Client & Partner Management
Act as the marketing point of contact for assigned label and artist partners.
Provide strategic counsel and build deep relationships with managers, artists, labels and internal stakeholders to identify growth opportunities and drive long-term value.
Creative & Storytelling
Oversee the conceptualization and execution of unique, culturally resonant campaigns that break through the noise and resonate globally.
Drive innovation across content, audience development, digital strategy, creator marketing, D2C/e-commerce and fan engagement within 3rd party communities and owned 1st party data like email and SMS & more.
Performance Analytics & Optimization
Translate campaign data and audience insights into actionable strategy.
Monitor performance across platforms, identify key trends, and optimize ongoing and future efforts accordingly.
Present key results, learnings, and recommendations to senior stakeholders and partners.
Cross-Functional & Global Collaboration
Work closely with team Relationship Team leads, Paid Media, Creative Services, D2C, PDE, CRM, Channel Strategy, Audience Development teams and more to ensure campaign execution is timely, impactful, and aligned with overarching goals.
Partner with internal teams to leverage proprietary tools, fan data, and creative assets to drive audience growth and demand generation.
Innovation & Growth
Stay ahead of emerging marketing trends, platforms, and fan behaviors and integrate new approaches into campaign strategy.
Seek out and develop new opportunities for fan data acquisition, platform innovation, and monetization in partnership with Marketing Leads.
Leadership & Mentorship
Contribute to a culture of collaboration, accountability, and creative excellence.
Who you are: 10+ years of experience in music marketing, brand strategy, or entertainment/media, with a strong track record of managing high-impact campaigns and working within cross-functional teams.
Deep understanding of the music ecosystem across digital platforms, streaming, social, live events, first party data and fan engagement channels.
A strategic thinker and creative problem-solver who thrives in a fast-paced, evolving environment and is comfortable managing a high volume of work.
Proficient in Audience Development with a focus on first party data like email and SMS, content strategy, performance analysis, and CRM tactics.
Strong communicator, capable of influencing and inspiring both internal stakeholders and external partners.
Insightful and globally minded, you understand cultural nuances across markets and can translate them into marketing opportunities.
Passionate about music, pop culture, and fan behavior with a sharp eye for what's next.

Director, Marketing Strategist, Nashville - The Orchard

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