layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Director, Growth Marketing & Operations at Centri Business Consulting | LAYIQ

Build the Growth Marketing Engine
Create and lead an integrated growth marketing strategy aligned to Centri’s path to $150 million in revenue by 2030 and beyond.
Translate firm, practice, industry, geographic, and strategic account priorities into campaigns and market-facing programs.
Build repeatable demand generation and nurture programs that create awareness, qualified engagement, pipeline, and measurable follow-up opportunities.
Partner with the CMO, Growth leaders, service line leaders, and subject matter experts to align marketing priorities with business needs.
Develop a rolling 12-month roadmap that clarifies priorities, capacity, expected outcomes, and when additional resources may be required.
Own Marketing Operations & HubSpot Strategy
Lead the marketing strategy for HubSpot, including campaign architecture, audience segmentation, marketing automation, marketing lifecycle stages, inbound lead management, attribution, and reporting.
Establish scalable processes, governance standards, documentation, intake, prioritization, and quality controls across Marketing.
Partner with Growth and operational stakeholders to improve data quality, handoffs, adoption, and visibility across the client and prospect lifecycle.
Identify opportunities to automate repeatable work, improve workflows, and expand capacity through technology and AI.
Guide the Marketing Operations Coordinator in campaign execution, database maintenance, reporting, project tracking, and process adherence.
Connect Marketing to Pipeline & Performance
Define KPIs and measurement frameworks for campaigns, digital programs, content, events, and major strategic initiatives.
Develop dashboards and executive reporting that show engagement, conversion, pipeline influence, return on investment, and areas for optimization.
Turn performance data into clear recommendations for audiences, messaging, channels, spend, and follow-up.
Create a test-and-learn culture that improves marketing effectiveness, efficiency, and accountability over time.
Lead Digital, Technology & AI Enablement
Oversee digital marketing strategy across email, website, paid media, search, social, webinars, events, and related channels.
Evaluate and optimize the marketing technology ecosystem to support scale, integration, reporting, and user adoption.
Use AI to accelerate research, segmentation, campaign development, personalization, analysis, reporting, and operational workflows.
Balance technology-enabled efficiency with human judgment, data quality, client experience, and Centri brand standards.
Lead the Centri Capital Conference as a Growth Platform
Serve as the primary day-to-day marketing leader for the Centri Capital Conference, working with the CMO, who is the executive sponsor and strategic owner.
Lead the conference operating plan, budget, milestone management, marketing strategy, sponsorship growth, attendee acquisition, and cross-functional coordination.
Guide strategies for sponsors, investors, presenting companies, speakers, strategic partners, and priority audiences.
Oversee conference promotion, registration strategy, HubSpot campaigns, reporting, sponsor fulfillment, and post-event engagement.
Measure the conference’s contribution to brand visibility, relationships, pipeline, and financial performance.
Help evolve the conference from an annual event into a broader year-round Centri Capital Community and growth platform.
Support M&A, Expansion & Strategic Initiatives
Build repeatable marketing playbooks for acquisitions, brand transitions, contact migration, communications, go-to-market launches, and integration activities.
Support entry into new markets, expansion of service offerings, and activation of new teams and capabilities.
Lead complex cross-functional marketing initiatives that require clear ownership, timelines, stakeholder alignment, and measurable outcomes.
Use internal capacity, external agencies, freelance resources, and specialized partners thoughtfully to scale execution.
Lead & Develop the Marketing Team
Provide day-to-day leadership and development for the Marketing Operations Coordinator and operational direction across the broader marketing team.
Create clear roles, expectations, workflows, development goals, and capability milestones for team members.
Build bench strength by developing junior talent into increasingly sophisticated roles in marketing operations, analytics, automation, and AI.
Foster a culture of accountability, curiosity, collaboration, continuous improvement, and high-quality execution.

Director, Growth Marketing & Operations

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