layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Social Media Content Creator - Freelance at Cofertility | LAYIQ

Deliverables are scoped monthly and include: Concept, shoot, and edit 16+ short-form video assets per month for social media (Instagram, TikTok, and YouTube) across multiple brand accounts using primarily iPhone and lightweight setups.
Produce and edit long-form video content for YouTube
Create static visual content for Instagram
Appear on camera or direct Cofertility staff or creators when needed
Maintain the content calendar and publish on schedule across platforms
Monitor and engage with comments across our social channels in a timely, on-brand way
Help identify, vet, and coordinate with external creators when we need additional content voices; this isn't a full influencer management role, but you should be comfortable doing outreach and basic briefing
Proactively surface trending sounds, formats, and cultural moments relevant to our brand and audience
Track basic performance data and flag what's resonating
Who We're Looking For Based in Los Angeles and available for periodic in-person content production
2+ years creating social content for a brand, agency, or as a creator
Platform-native: you're chronically online in the best way. Strong instincts for hooks, storytelling, pacing, and what makes content convert.
Closely attuned to what matters to women in their 20s and early 30s. You track culture and trends they care about in real time rather than after they've moved on, and you know what will land with them and what earns their trust.
Are comfortable appearing on camera
Can execute in a brand’s voice and aesthetic; you translate briefs into content without losing context
Have a strong understanding of TikTok, Instagram, YouTube, and social trends
Enjoy brainstorming creative concepts and testing new formats
Have strong editing skills
Is a self-starter with a test-and-learn mindset and a bias toward action and iteration
Able to work independently, manage your own deadlines, and communicate proactively when things shift
Thrive in fast-moving, creative environments
Curiosity or genuine interest in women's health, reproductive wellness, or topics that matter to women in their 20s and 30s
Details
Estimated ~ 25-30 hours/week
Hourly Rate: $40-65/hour, depending on experience
Type: Part-time, independent contractor

Social Media Content Creator - Freelance

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