layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Lifecycle Marketing Operations Manager at Hippo | LAYIQ

Cross-Functional Campaign Support
Coordinate the operational logistics around campaign launches — approvals, QA checklists, data validation — without owning creative strategy or campaign timelines (that stays with the lifecycle marketing strategists/managers)
Act as the point person other teams go to when they need something from lifecycle marketing (data, reporting, compliance status), keeping the core team focused on strategy and execution
Reporting & Stakeholder Requests
Own the intake and triage process for reporting and campaign requests from internal stakeholders (leadership, sales, product, finance)
Build and maintain recurring reporting workflows so standard requests are self-serve or fast to fulfill
Partner with Analytics/BI to ensure lifecycle marketing metrics are accurate, consistently defined, and audit-ready
Translate raw campaign data into clear, decision-ready summaries for non-marketing stakeholders
Keep stakeholders informed on campaign status and launch timing, providing clear, proactive updates so teams downstream (sales, CX, product, etc)
ESP & Data Management
Manage day-to-day data hygiene, segmentation logic, and list management within the ESP(s) [ex. Braze, Customer.io, Iterable]
Own data governance for lifecycle marketing: suppression lists, consent/preference data, field mapping, and integration health between the ESP and upstream data sources (CRM, CDP, data warehouse)
Troubleshoot data discrepancies and system issues that affect campaign targeting or reporting accuracy
Maintain documentation of data schemas, naming conventions, and workflows so the system stays auditable and scalable
Legal & Compliance Coordination
Serve as the primary liaison between Lifecycle Marketing, Content and Legal/Compliance for campaign reviews, approvals, and sign-offs
Track copy and content review requests through to resolution, ensuring nothing stalls in the queue and deadlines are met
Maintain a clear record of approved language, disclosures, and compliance requirements so the team isn't re-litigating the same questions campaign after campaign
Flag regulatory or compliance risk areas proactively (ex. TCPA, CAN-SPAM, CCPA/state privacy law considerations) before they become blockers
Must Haves: 3-5 years in marketing operations, lifecycle/CRM marketing, or a similar hybrid marketing + data/compliance role
Hands-on experience with at least one major ESP (Braze, Customer.io, Iterable, Salesforce Marketing Cloud, etc.)
Comfort working directly with Legal/Compliance stakeholders and translating legal requirements into marketing-team practice
Strong data literacy — comfortable in spreadsheets, SQL a plus, and confident building/maintaining reporting dashboards
Excellent organizational instincts, eagerly applied to marketing operations and governance
Clear, low-ego communicator who can manage multiple stakeholder requests without dropping details

Lifecycle Marketing Operations Manager

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