layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Director, Corporate Communications & Social Reputation at Beast Industries / MrBeast | LAYIQ

Develop and lead the overall external communications and social reputation strategy for Beast Industries
Serve as a trusted communications advisor to the CEO and senior executives on reputation management, executive visibility, messaging, and public engagement
Define and evolve the company's public voice, engagement philosophy, and governance model across LinkedIn and X.
Build and oversee editorial strategies focused on reputation, thought leadership, corporate storytelling, and trust-building
Establish clear communications frameworks, escalation pathways, and decision-making protocols for emerging issues and high-visibility moments
Design and implement sophisticated social listening, sentiment analysis, and early-warning systems to proactively identify opportunities and risks
Partner closely with Marketing, Content, Beast Philanthropy, Legal, HR, and Executive teams to ensure alignment across communications initiatives
Identify and develop internal subject matter experts, executives, and spokespeople to strengthen the company's public presence
Deliver executive-level reporting, insights, and recommendations related to reputation health, audience sentiment, and communications effectiveness
You'll Need to Have: 10+ years of experience in corporate communications, external communications, reputation management, social strategy, or related disciplines
Proven success developing and leading communications strategies for high-profile brands, public figures, or rapidly growing organizations, ideally within creator economy, consumer brands, media, gaming, or high-growth technology environments
Deep expertise in social reputation management, executive communications, and public engagement strategies, including a strong understanding of X, LinkedIn, and emerging digital communities
Significant experience managing complex or high-visibility issues, crises, or reputation-sensitive situations, supported by familiarity with social listening, sentiment analysis, and reputation intelligence platforms
Strong track record advising senior executives, founders, or public-facing leaders, and driving thought leadership and executive positioning programs
Experience building scalable communications frameworks, governance models, and operational processes, including managing communications agencies and external partners
Exceptional written, verbal, and presentation skills, with the ability to influence stakeholders at all levels
Demonstrated success leading cross-functional initiatives and aligning diverse stakeholder groups around communications objectives
Desire to work in, and ability to thrive in, a fast-paced startup environment
Exceptional resilience and composure, especially in high-pressure or high-scrutiny situations
Target total compensation ranges from $186,000 - $250,000, including a fixed annual salary of $155,000 - $210,000, a discretionary annual bonus, plus an employee equity plan grant, and comprehensive benefits.

Director, Corporate Communications & Social Reputation

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