layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Social Media Strategy Manager at Beast Industries / MrBeast | LAYIQ

Develop social media strategies for tentpole brand moments, seasonal pushes, and product launches, defining the strategic narrative, platform approach, and content mix before creative execution begins
Lead ongoing trend research across TikTok, Instagram, YouTube, X/Twitter, and emerging platforms, surfacing opportunities, relevant formats, sounds, and cultural moments to the creative team with context on timing and brand fit
Work closely with the creative team to filter, refine, and pressure-test content concepts, bringing strategic insight, audience understanding, and competitive context to ensure the strongest ideas move forward
Build and maintain a competitive intelligence practice: monthly audits across each brand’s category analyzing what competitors are winning attention on social, what’s falling flat, and where Beast brands have whitespace to own
Track how brands (gaming, fashion, entertainment) engage Gen Z and Gen Alpha audiences and translate relevant tactics into Beast brand-applicable strategies
Pull and analyze social analytics from Emplifi and platform dashboards weekly and monthly, translating performance data into clear insights that inform creative direction, content mix, and platform prioritization
Write detailed MrBeast channel integration briefs including talking points, product highlights, brand expectations, and retailer callouts aligned to each brand’s comms calendar
Build creative decks and strategic presentations for campaign pitches, strategy updates, and cross-functional alignment
Collaborate with the Creator Partnerships Manager to evaluate creator-brand fit and ensure partnership activations align with brand strategy and audience targets
Define and refine how each Beast brand should show up on each platform, including voice, format preferences, posting cadence, and content mix, and evolve that positioning as platforms and audiences shift
Contribute strategic input to social copy and creative briefs, ensuring platform-specific language drives conversation and shareability rather than defaulting to marketing language
Maintain a reference library of high-performing content examples from competitors, creators, and adjacent categories for team-wide learning and creative team inspiration
Adapt and shift between brand voices, tones, and audience contexts quickly, recognizing that what works for Feastables may not work for Apparel or Lunchly, and vice versa

Senior Social Media Strategy Manager

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