layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Influencer & Branded Content Senior Director
PMG
Dallas, TX; New York, NY
Source: PMG careers · View original posting
Employer job description
From PMG's posting. “We” and “our” refer to the employer.
We are PMG
PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods.
Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.
Who You’ll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ways. We craft high-impact influencer and creator programs that go beyond traditional advertising, driving engagement, building brand affinity, and delivering measurable results across social, digital, and experiential platforms.
As an Influencer & Branded Content Senior Director
, you’ll serve as a senior leader responsible for shaping the vision, growth, and evolution of PMG’s influencer and creator marketing discipline while partnering with senior client stakeholders, creators, talent agencies, media strategists, content teams, and platform partners. You’ll play a critical role in strengthening PMG’s position in the creator economy by establishing scalable frameworks, advancing measurement and innovation, developing strategic partnerships, and setting a high bar for authenticity, quality, and effectiveness.