layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Manager, Competitive Intelligence and Strategy at Navan | LAYIQ

Own the competitive intelligence strategy and operating rhythm: Develop and evolve a clear, scalable approach to competitive intelligence that connects company priorities, market shifts, buyer needs, product strategy, and field realities.
Build the competitive intelligence system: Define and maintain competitor taxonomies, CRM fields, data standards, intake processes, research workflows, and feedback loops so competitive information is captured consistently and can be trusted for analysis.
Analyze competitive performance: Use CRM, win/loss, pipeline, sales-cycle, deal-size, pricing and discount, segment, region, and product data to show where Navan wins or loses, quantify competitive impact, and diagnose the underlying drivers.
Produce reporting and recommendations: Build dashboards, recurring performance reporting, executive readouts, and ad hoc analyses that convert data into clear points of view, priorities, and actions for GTM leaders; contribute insights to MBRs, QBRs, planning, and leadership materials.
Detect risks and opportunities early: Combine field insight, customer feedback, win/loss themes, market research, product signals, and competitor activity to identify emerging threats, differentiated strengths, and growth opportunities ahead of the market.
Translate insight into field-ready enablement: Create battlecards, talk tracks, objection-handling guidance, deal plays, manager coaching resources, and learning content that sellers can absorb quickly and use confidently in customer conversations.
Enable critical customer moments: Partner with deal teams and leaders on high-impact opportunities, providing data-backed perspective, positioning, and practical guidance while feeding lessons learned back into the broader program.
Improve processes and tools: Evaluate, implement, administer, and optimize the systems and workflows used for intelligence collection, analysis, content management, reporting, and field distribution.
Lead cross-functional programs: Coordinate initiatives across Sales, Product Marketing, Product, Revenue Operations, Finance, and Enablement; clarify owners and dependencies, manage competing priorities, and drive work through completion.
Measure and evolve the program: Establish KPIs for data quality, intelligence coverage, content adoption, field confidence, seller productivity, and competitive outcomes; monitor effectiveness and continuously improve the program.
Competitive intelligence expertise: Gathers, validates, synthesizes, and applies market, buyer, product, field, and competitor intelligence with a balanced, evidence-based point of view.
GTM analytics: Frames business questions, selects meaningful metrics, analyzes performance, identifies root causes, and turns findings into decisions and measurable actions.
Systems and process design: Creates scalable data structures, governance, workflows, and tools that improve intelligence quality, consistency, and usability.
Clarity from complexity: Distills sophisticated competitive and operational information into concise narratives, practical frameworks, and persuasive field guidance.
Stakeholder influence: Builds credibility with senior and working-level audiences, frames tradeoffs clearly, and aligns diverse partners around a path forward.
Program leadership: Creates structure across multiple workstreams, anticipates dependencies, prioritizes for impact, and keeps execution moving.
Sales enablement craft: Converts insight into usable sales behavior through messaging, content, reinforcement, manager coaching, and training.
Tool proficiency: Comfortable working across Google Workspace, Salesforce, BI and reporting tools, LMS and enablement platforms such as Seismic, and systems that support research, content management, and program measurement.

Senior Manager, Competitive Intelligence and Strategy

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