layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Market Manager at Picnic Delivery | LAYIQ

New Business and Close Wins
SDRs support initial prospecting outreach. Your job is to take warm leads and get them to yes.
Map and prioritize office opportunities across your city, tracking building types, employee count, density, and decision maker access
Own deals from first meeting through close and beyond: discovery, pitch, proposal, signature, and beyond to onboarding, ensuring a great first picnic lunch.
Work with SDRs on territory prioritization and help shape outreach targeting based on your on-the-ground knowledge of the market
Run a consultative sales process: understand what each company needs and show them how Picnic fits
Account Expansion (in Partnership with the National Accounts Team)
The National Accounts team owns day-to-day customer relationships, support tickets, and issue resolution. Your role is to drive growth on top of that foundation.
Visit existing Picnic locations to understand the on-the-ground experience: what is working, what is not, and what would make employees order more
Identify and drive expansion within existing accounts: additional offices, more dining slots, higher participation from employees who have not ordered yet
Partner with the National Accounts team to share field observations and flag accounts with growth potential or churn risk
Turn happy customers and office admins into referral sources for new buildings and companies
Restaurant Selection Intelligence
Partner with the central restaurant team on cuisine selection for your market, taking into account that most Picnic locations are inside large office facilities or towers with specific logistical and operational constraints
Bring back local demand signals from the field: which cuisines are underrepresented, what employees in your city actually want, and what works operationally given the building types you are seeing
Local Marketing and Community
Plan and run grassroots marketing: flyering, pop-ups, office samplings, POC happy hours, and admin appreciation events
Build a robust Picnic community across social, industry channels, and in-person activations
Capture competitor moves, building trends, and employee behavior insights and bring them back to the central team

Market Manager

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