layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Associate, Creator Partnerships at Tubi | LAYIQ

Own the go-to-market process for exclusive launches in the pod — finalizing GTM plans, aligning internal teams, and ensuring all workstreams are on track before premiere dates
Analyze post-launch performance for exclusives, monitor promotion activity and audience engagement, and proactively flag gaps to the Pod Lead with recommended interventions
Manage ongoing creator relationships day-to-day for mid-tier partners, coordinating check-ins, surfacing internal opportunities such as events, marketing moments, and activations, and keeping creators engaged and informed
Partner closely with cross-functional teams including Business & Legal Affairs, Content Operations, and Marketing to keep active deals and launches moving forward
Collaborate with the Coordinator on sourcing pipeline and support the Pod Lead on deal materials and partner-facing communications when needed
Support process improvements that increase efficiency and consistency across partnership workflows within the pod
Your Background: 4+ years of experience in digital media, creator partnerships, entertainment, or a related field, with a track record of independently managing complex workstreams
Experience in creator partner management, content partnerships, or go-to-market execution within the creator economy
Strong understanding of the creator economy, including platform dynamics across YouTube, TikTok, and Instagram, video monetization models, and audience engagement strategies
Demonstrated ability to manage and grow partner relationships with minimal supervision, including communicating with external partners and internal stakeholders with clarity and confidence
Communicates clearly both internally and externally, tailoring depth to what the situation requires.
Solid data literacy and experience using performance metrics to identify opportunities and inform decisions
Proficiency in Excel or Google Sheets; experience with Airtable, Tubular Labs, or similar tools is a plus
Experience using AI tools to accelerate research, synthesize information, and streamline day-to-day workflows

Senior Associate, Creator Partnerships

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