layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Manager, Creator Marketing at Tubi | LAYIQ

Lead go-to-market strategy for Tubi’s exclusive Creator titles, developing audience-first marketing plans that define positioning, target audiences, channel strategy, creator fandom activation and launch approach.
Build differentiated launch strategies based on title opportunity, identifying where bespoke campaigns can have the greatest impact and where repeatable approaches can drive greater efficiency across the slate.
Audience Portability: Partner with Creators to drive best in class audience conversion from creator native platforms to Tubi.
Own marketing strategy from planning through post-launch, bringing together cross-functional partners around clear objectives, roles, timelines and measures of success.
Lead performance analysis across campaigns and titles, connecting marketing activity to title-level outcomes and identifying the drivers behind over- and under-performance.
Develop learning agendas for Creator title marketing, identifying the highest-value questions we need to answer about audiences, creative channels, creator participation and campaign effectiveness.
Design and champion experimentation, partnering with Analytics, Growth and channel teams to test new tactics and continually optimize the marketing toolkit for Creators.
Turn insights into action, translating campaign results and experiments into recommendations, playbooks and planning principles that improve future launches.
Develop a portfolio-level view of performance across priority verticals, looking beyond individual launches to identify patterns across titles, audiences, fandoms, creators, creative approaches and channels.
Your Background: 8+ years of experience in entertainment, content, creator, or social marketing, with experience leading talent driven go-to-market strategies.
Strong understanding of content marketing and audience development, with the ability to translate a creator’s vision into a clear consumer proposition and marketing strategy.
Experience working with creators, influencers or talent-led content and an understanding of how creator audiences and communities behave differently from traditional entertainment audiences.
Demonstrated strength in performance analysis and measurement, with the ability to move from campaign data to actionable marketing recommendations.
Experience developing experimentation frameworks and learning agendas that ask new questions and help us improve marketing effectiveness over time.
Ability to work across creative, analytical and operational disciplines and bring multiple teams together around a shared strategy.
Excellent communication skills, including the ability to turn complex performance findings into clear recommendations for senior stakeholders.
Comfortable operating in a fast-moving environment with a growing slate, evolving processes and significant opportunity to build new ways of working.
A genuine curiosity about creators, fandoms, entertainment and how culture moves across platforms.

Senior Manager, Creator Marketing

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