layiq
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Job opportunity
Sr. Product Manager (Food)
Cesna Recruitment
Buena Park, CA, US
Source: Cesna Recruitment careers · View original posting
Employer job description
From Cesna Recruitment's posting. “We” and “our” refer to the employer.
[Job Description]
Develop and maintain a strategic 3-year plan to support product/category growth and profitability targets by innovating and maintaining new and conversion products.
Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.
Set and manage P&L targets by categories and channels.
Lead the development process of new products (NPD) and imports from HQ from conception through execution, including pricing, positioning, regulatory labeling, and packaging.
Work collaboratively with cross-functional depts, including SCM, Operations, R&D, to ensure the infrastructure is enabled to support the development process and overall product/category strategy.
Conduct product-specific analyses and recommend new products and features to fill product pipeline and meet company’s strategy and goals.
Manage product lifecycle including product improvements and SKU rationalization.
Develop new product marketing plan and develop strategies to communicate with consumers.
Execute marketing projects including packaging development, ad development, digital marketing, and social media programs by working with cross functional teams and outside agencies.
Assist in management of external vendors and partners as appropriate (e.g., advertising, PR, market research agencies, etc.)
Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.
Develop and direct marketing/sales collaterals such as sell sheet, brochure.
Develop annual marketing budget and deliver all marketing activities within the budget.
Requirements
- Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus.
- Passion for food is a must!
- 8+ years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry.
- 8+ years of B2C or B2B experience and basic P&L knowledge.
- Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
- Excellent verbal, written communication skills and presentation skills.