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Biocytogen
Waltham, MA, US
Source: Biocytogen careers · View original posting
From Biocytogen's posting. “We” and “our” refer to the employer.
The Scientist for Content Marketing is responsible for collaborating with internal teams and developing marketing content in a variety of forms. He/she should be familiar with writing for the web, email marketing, and blog strategy and execution. He/she will produce high-quality content to increase brand awareness, execute marketing campaigns, drive engagement, and support inbound lead generation. He/she will also contribute to offline marketing initiatives, especially event/tradeshow planning.
Scientific content generation (50-75% effort)
Write, edit, and generate informative and engaging content, including emails, brochures, e-newsletters, abstracts, case studies, website pages, infographics, slide decks, blog posts, and video scripts
Maintain a content calendar to support various marketing campaigns and initiatives
Use e-mail marketing software to design, execute, and track high-impact campaigns
Engage with our sales team, internal service leaders and subject matter experts, and customers to understand client needs, uncover gaps in our existing assets, and identify relevant topics for new content
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