layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Omnichannel Marketing Director, Cramer Health
Cramer Production Company, Inc.
Norwood, MA, US
Source: Cramer Production Company, Inc. careers · View original posting
- Pay
- Compensation Range: $120-150K
- Employment
- full time
Employer job description
From Cramer Production Company, Inc.'s posting. “We” and “our” refer to the employer.
We’re seeking a strategic Omnichannel Marketing Director to lead engagement planning across our pharmaceutical and healthcare portfolio. This role requires 10+ years of experience in brand, omnichannel, digital, CRM, or engagement strategy, with meaningful pharmaceutical marketing experience—client-side or agency-side.
You’ll translate business goals, audience insights, and brand strategy into connected engagement plans that move people from awareness to action across paid media, CRM, web, email, SMS, field-triggered communications, print, and experiential touchpoints.
The ideal candidate understands the U.S. pharmaceutical market, including patient and HCP communications, branded and unbranded engagement, specialty or rare disease considerations, and regulated review. Experience with patient support, adherence, market access, or CRM-based engagement is a strong plus.