Freelance Social Media Strategist - Pharma

Elevate Healthcare Marketing is looking for a freelance Social Media Strategist with direct, hands-on experience on regulated prescription pharmaceutical brands. You'll work alongside our strategy, analytics, account, and creative teams to build and evolve social programs for Rx brands across patient and HCP audiences — from channel strategy through MLR-ready execution.

What You'll Do

• Develop social strategies for patient and HCP audiences that align to brand, business, and engagement KPIs.
• Assess a brand's competitive social landscape and turn it into channel strategy, content pillars, and measurement recommendations.
• Advise on page setup, verification, and launch sequencing for Rx brands, and help us navigate unclear or inconsistent platform policies for pharma use cases.
• Build MLR-ready content workflows: templates, review checkpoints, fair-balance and ISI conventions, AE/product-quality-complaint escalation, and comment moderation.
• Define a measurement framework that connects native social analytics with GA4 — UTM governance, taxonomy, dashboards, KPI reporting.
• Support an org-level social playbook covering governance, workflows, escalation, and archiving.
• Recommend practical AI-assisted workflows for social listening, content tagging, and reporting — within regulatory, privacy, and confidentiality constraints.
• This is a hands-on execution role, not a purely advisory one.

Requirements

• 5+ years in social media strategy, including 2–3+ years on prescription pharmaceutical, biologic, or regulated healthcare brands (agency or in-house).
• Hands-on experience launching or managing Rx brand social properties on Meta, LinkedIn, Instagram, YouTube, or similar.
• Working fluency in FDA/OPDP promotional rules, fair balance, MLR review, AE/PQC escalation, and patient/HCP audience separation — you're doing this already, not learning it on the job.
• Comfort working across account, strategy, creative, media, analytics, regulatory, legal, medical, and client stakeholders.
• Strong writing, documentation, and client-facing presentation skills.
• Bonus Points If You Have
• Existing support or escalation relationships with Meta, LinkedIn, or other platform teams.
• Built social playbooks, launch checklists, or MLR-ready content systems before.
• Supported both patient and HCP communities with platform-specific nuance.
• Used AI tools for social listening, tagging, analytics summaries, or workflow automation.