layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Account Executive, Strategic Communications - Talent at Full Picture | LAYIQ

REQUIRED SKILLS & ATTRIBUTES
Ability to think both strategically and creatively as well as connect the dots
Effective organizational and project management skills
Excellent verbal, written, presentation, organizational and follow-up skills a must
Ability to write interesting, creative, and effective profile pitches
Possess strong interpersonal skills
Able to work in a team environment- someone who is an enthusiastic team player and has the ability to get along with others
Networking with media, PR professionals and industry events, a must
Natural affinity for client service and experience working with a variety of client types and personalities
Skilled and comfortable presenting to clients in both formal and informal settings
Able to work well and remain both calm and solution-oriented under pressure, i.e. multiple deadlines and tight turnaround schedules
Polished, professional, mature demeanor
REQUIRED EXPERIENCE
5-6 years of PR experience working with talent/individuals
At least 3 years of experience managing others
Agency experience desired, but not required
4-year college degree
Hands-on experience writing clear, interesting, effective press releases, media alerts, press pitches, and other materials
Established relationships with long lead, short lead and online editors in entertainment, beauty, fashion and lifestyle sectors
Established relationships with beauty, fashion and entertainment brands
Strong and current understanding of social media platforms and an ability to increase personal brand awareness and generate press through this landscape
SKILLS & QUALITIES
Manage and lead day-to-day for some of the agency’s top clients
Conceptualize and execute strategic communication plans across clients
Able to lead, encourage, mentor, and develop junior staff members
Effective organizational and project management skills
Proven ability to work well under pressure with tight deadlines
Excellent verbal, written, presentation, organizational and follow-up skills a must
Ability to write interesting, creative, and effective press releases, media alerts, press pitches and materials
Possess knowledge of the corporate business media industry as well as popular culture
Able to work in a team environment- someone who is an enthusiastic team player and has the ability to get along with others
Establish and maintain effective working relationships with clients and media representatives and maximize these relationships to develop new business opportunities
Effective client communication
Create and implement proactive and targeted press campaigns

Senior Account Executive, Strategic Communications - Talent

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