layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Marketing Science Director at Future Publishing | LAYIQ

Go-To-Market & Vendor Governance
Own the Measurement Narrative: Serve as the definitive technical voice for client and agency management, translating complex attribution frameworks into clear, high-impact business value.
Measurement as a Product: Treat measurement capabilities as a core commercial asset; partner with Sales to transform data insights into packaged media solutions that scale.
Sales Enablement & Decision Tree Design: Co-develop structured decision trees, FAQs, and frameworks to guide Sales and Sales Enablement teams on mapping the right measurement solutions to specific client goals.
Vendor & Commercial Governance: Manage the technical onboarding, benchmarking and financial efficiency of third-party measurement vendors to ensure contract costs directly fuel revenue growth.
Technical Methodologies & Data Science
Causal Experimentation: Guide the data science design, execution, and evaluation of advanced incrementality testing, establishing scientific rigor via Geo-lifts, split-market holdouts, and randomized controlled trials.
MMM Data Architecture: Systematically map and pipeline complex media exposure data to cleanly ingest into global agency holding companies and corporate Marketing Mix Models.
Identity & Privacy Engineering: Own the technical identity roadmap—navigating MAIDs, clean rooms, cookieless identifiers, and privacy compliance (CCPA/GDPR)—to ensure high-fidelity signal capture across the ad stack.
Product Innovation & 3-Year Vision
Close the Product Loop: Funnel behavioral, network, and creative insights directly back to Product Management to inform future core builds (acting as a key stakeholder for initiatives like the Product Manager Atelier).
Scale Multi-Product Frameworks: Design and execute sophisticated measurement for performance tools (e.g., Future Optic, Helix) while expanding capabilities across social, audio/podcasts, and lower-funnel iterations.
Architect the Proprietary Ecosystem: Oversee the 3-year migration from third-party dependencies to an in-house, full-stack ecosystem powered by first-party pixels, predictive models, and custom testing frameworks.
Experience That Will Put You Ahead Of The Curve
Experience: 4+ years in Marketing Science, Ad Analytics, or Attribution within a digital publisher, advanced measurement vendor, or quantitative media agency.
Agency Ecosystem Fluency: Deep understanding of major agency holding companies, their workflows, operational RACI matrix configurations, and media-planning vocabulary.
Measurement Mastery: Strong practical knowledge of MTA, Geo-testing, and MMM, alongside platform attribution algorithms (Meta, Google, DV360) and modern Data Clean Rooms.
Client-Facing Impact: 2+ years presenting complex data methodologies directly to brands and agencies, with a proven ability to turn technical frameworks into clear, commercial stories.
Technical Stack: Proficiency in SQL and data visualization tools. Hands-on experience with Python or R for custom statistical analysis is highly preferred.
Education: Bachelor’s degree in a quantitative field (Economics, Statistics, Data Science, etc.). A Master’s or PhD in Econometrics or Applied Statistics is a strong plus.

Marketing Science Director

Employer job description

What You'll Do

You will report into the VP, Commercial Product and Go To Market

Compensation and Benefits

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