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GBG
Atlanta, GA, US
Source: GBG careers · View original posting
From GBG's posting. “We” and “our” refer to the employer.
Enabling safe and rewarding digital lives for genuine people, everywhere
We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.
With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.
Marketing Operations
Marketing Operations at GBG is a strategic, revenue‑impacting function that designs and runs the operating system for marketing. We enable scale, speed, and accountability by building the systems, processes, and insights that power demand generation, lifecycle marketing, and go‑to‑market execution. Our mandate is to turn strategy into execution—through clean data, strong governance, measurable performance, and relentless operational excellence.
The Marketing Operations Manager is responsible for designing, running, and continuously improving the systems and processes that power GBG’s global marketing engine. This role owns marketing automation, CRM integration, data quality, and performance measurement—ensuring campaigns are scalable, trackable, and operationally sound across the full demand lifecycle. This role requires hands‑on experience with marketing automation platforms, Salesforce, enrichment tools, HTML/email templates, and system architecture.
This is a hands‑on, technical role that requires deep expertise in marketing automation and Salesforce, along with a strong understanding of B2B funnel mechanics, enrichment, scoring, and lifecycle management. The Marketing Operations Manager partners closely with Demand Generation, Field Marketing, Product Marketing, RevOps, and Sales to translate strategy into reliable execution and trusted reporting.
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