Freelance Business Writer

Please note: We're receiving a high volume of applications and it may be some time before your application is reviewed.

Are you aching to write content that brings in real results and that people actually read rather than another generic piece of content?

Are you obsessed with understanding how a product works and how to make it appealing to a reader?

Do you continuously look for ways to improve your writing, and dream of becoming a writer who can confidently say their content brings in customers?

Then read on… this freelance position may be right for you!

*Please note: we aren't accepting candidates who are in full-time employment

About the position

Mint Studios is a content marketing agency based in the UK and US that helps financial services companies like Modulr, Zai, Confused.com and Jeeves acquire customers with content. We use our four pillar framework to help financial services companies turn their blog into a customer acquisition channel:

• A content strategy based on customer research and focused on Bottom of the Funnel keywords
• Content written for the level of the reader and focused on the company's product
• Content based on interviews with subject matter experts
• Content results that can be tracked

We’re currently looking for writers to work with us. If you’re interested, here’s more information on what we’re looking for.

Responsibilities

• Write 3 - 4 articles per month for one client
• Each article is usually 2,000 - 3,000 words, and takes around 2 weeks to write in between rounds of edits
• 90% of articles are based on a recording of an interview with a subject matter expert combined with desk research
• The process includes one outline, then 2 rounds of edits
• Edit content based on feedback
• Complete a comprehensive questionnaire and outline (our version of the “brief”) before writing the first draft.
• Acquire knowledge about our clients, their products or services and the audience we’re targeting (you don’t need a background in fintech or financial services!)

What we're looking for

• You don’t have to have a background in fintech or financial services – we can teach you that. What we really value is attitude and good writing.
• These are the 7 characteristics of the best writers that we work with at Mint Studios:
• You have clarity of thought. You can put together logical arguments in the written form and when you don’t understand something you’ll take the time to understand it.
• You are inherently curious. You want to understand a topic inside out. You’ll do the right amount of research and ask the right questions till you feel confident writing and talking about the topic.
• You are detail oriented. You care about delivering something great, even when no one is watching.
• You’re constantly thinking of the bigger picture. You like to understand how the content in the interview fits into the product, the client, and the strategy.
• You take responsibility for your skillset. You’re always trying to become a better writer and are open to new processes and ways of working.
• You are empathetic. You can put yourself in the shoes of the reader and of the client. You try to understand their perspective and will ask questions if you don’t.
• You like working with smart, fun and collaborative people where you are supported and your career is developed!
• You might not be a good fit if...
• You don't enjoy explaining complex topics.
• You are a creature of habit and prefer to stick to your own writing processes or are not open to learning new processes.
• You don't enjoy the research process (understanding the topic, product and the content strategy in depth, listening to and analysing the interview for the main takeaways, etc).
• You don't like asking for advice, asking questions or you are not comfortable with feedback.
• You are not interested in improving your writing skills
• The password to apply is: The Hobbit

About Mint Studios

Mint Studios is a content marketing agency that helps helps financial services companies acquire customers and position themselves as experts with content marketing.

Our main differentiation point from other agencies is that we create content that is optimised for conversions and leads, not just traffic. We do this by creating Bottom of the Funnel content, which involves understanding our client’s ideal customer and creating content that is designed to sell, not entertain. You can learn more about BOFU here: What is BOFU (Bottom of the Funnel) Content and Why Is it Important?

Although we only work with financial services companies, these range from crypto, to budgeting apps, to enterprise payments companies and consultancies. You won’t be writing about the same topics over and over again.

These are some examples of BOFU content we’ve written for clients:

How To Get Health Insurance As An Expat In The Philippines

Paying International Vendors & Suppliers: What’s the Best Way?

Wave Alternative In Australia: Parpera

Top corporate incubators [2023]

Examples of more technical content:

Top marketplace payment providers in Australia: We compare 4!

• Payroll payments solution: How to innovate with Modulr
• Marketplace fraud prevention: how to fine-tune your current system
• You can learn more about why we set up the agency here: Why I Set Out to Build a Financial Content Marketing Agency
• Why I Joined Mint Studios: Michelle Maiellaro
• Why I Joined Mint Studios: Elliot McGuire
• Why I Joined Mint Studios: Katie Norris
• Mint Studios Careers