layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Digital Campaign Manager
Opus 2
Kansas City, KS, US
Source: Opus 2 careers · View original posting
- Employment
- full time
Employer job description
From Opus 2's posting. “We” and “our” refer to the employer.
The Digital Campaign Manager is responsible for planning, managing, and executing integrated digital marketing initiatives to drive pipeline and revenue growth. You will work closely with stakeholders across marketing, sales, operations, and client success teams, focused on digital channels — including LinkedIn advertising, Demandbase ABM, display, and email — to engage target accounts and move prospects through the buyer's journey.
What you'll be doing
- Plan and execute digital strategy supporting integrated campaign strategy, aligning with regional campaign managers, to grow awareness, engagement, marketing qualified accounts (MQAs), and sales qualified opportunities across global targets
- Own and optimize LinkedIn advertising campaigns to drive awareness, engagement, and pipeline across all key personas in Opus 2 buying groups
- Lead the utilization and optimization of Demandbase as the core ABM platform, leveraging intent data, buying signals, and account-level display advertising to ensure coverage across target accounts in alignment with sales