layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Content & Editorial Strategist at OSEA | LAYIQ

Develop and lead editorial and content strategies that support product launches, integrated campaigns and key business objectives.
Own and evolve OSEA's content strategy and brand voice across all owned channels, ensuring messaging is consistent, differentiated and aligned with the brand.
Establish messaging frameworks, storytelling pillars and content strategies that guide execution across every customer touchpoint.
Develop compelling copy for product launches, integrated campaigns, email, social, retail collateral, events and seasonal initiatives while creating scalable content systems that support cross-functional teams.
Lead the editorial strategy for OSEAMalibu.com, creating engaging content that strengthens the customer experience, supports SEO and brings the brand to life through product pages, editorial features and long-form storytelling.
Develop and manage the editorial calendar, aligning content priorities with campaign timelines, product launches, seasonal moments and business goals.
Create content briefs, messaging hierarchies, editorial guidelines and channel-specific frameworks that enable consistent execution across Creative, E-Commerce, Social, Paid and Lifecycle Marketing.
Partner closely with Creative, Brand Marketing, E-Commerce, Product Marketing, Education and Digital teams to shape integrated campaigns from a content-first perspective.
Translate ingredient science, clinical results, sustainability initiatives and product innovation into clear, compelling consumer-facing messaging that educates and inspires.
Use performance insights, SEO data, consumer behavior and competitive analysis to identify content opportunities, optimize existing content and inform future strategy.
Monitor beauty, wellness, digital and cultural trends to evolve OSEA's storytelling, ensuring content remains relevant, distinctive and connected to the brand's point of view.
Champion editorial excellence by maintaining brand voice standards, ensuring consistency across channels and continually evolving content best practices.
This job description is a summary of duties. It is by no means an all-inclusive list but is merely a broad guide of expected duties and is subject to change.

Content & Editorial Strategist

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