Employer job description
From Pavago's posting. “We” and “our” refer to the employer.
- Graphic Designer (Brand, Social Media, Ads & Campaigns) – Remote | U.S. Hours
- Position Type: Full-Time, Remote
- Working Hours: U.S. Client Business Hours (flexibility for deadlines & revisions)
About the Role
We’re hiring a Graphic Designer who can do more than just “make things look good.”
You’ll be responsible for creating high-performing visual assets across social media, ads, web, and print — ensuring everything is on-brand, conversion-focused, and visually compelling.
This role is ideal for someone who understands that:
👉 Design = communication + performance + brand consistency
What You’ll Own
Brand Identity & Consistency
Develop and maintain brand systems:
Logos
Typography
Color palettes
- Visual guidelines
- Ensure consistency across all platforms (social, web, print, ads)
- Marketing & Campaign Design (Core Focus)
Design high-quality assets for:
- Social media posts (Instagram, LinkedIn, Facebook)
- Paid ads (Meta, Google Display)
- Email campaigns
- Presentations & sales decks
Create print collateral:
Brochures
Flyers
Posters
Collaborate with marketing to support:
Campaigns
Events
Webinars
Digital Design & Web Assets
Design:
Web banners
Landing page visuals
Ad creatives
Optimize designs for:
Mobile
Desktop
- Social platforms
- Support website updates and visual refreshes
- Motion & Multimedia (Bonus)
Create:
GIFs
- Simple animations
- Motion graphics using Adobe After Effects
- Edit basic video or campaign visuals
- Tools & Design Stack
- Adobe Illustrator
- Adobe Photoshop
Adobe InDesign
Figma
Canva
- Collaboration & Workflow
- Work with marketing, product, and sales teams
- Translate ideas into clean, effective visual assets
- Incorporate feedback quickly and efficiently
- Manage multiple design requests simultaneously
- File Management & Delivery
Deliver assets in multiple formats:
- AI, PSD, PNG, PDF
- Maintain organized design libraries and templates
- Ensure files are scalable and reusable
What Makes You a Strong Fit
- You think beyond visuals → you design for outcomes (CTR, engagement, conversions)
- You are fast, organized, and reliable under deadlines
- You can adapt your style based on brand and audience
- You care about details, consistency, and polish
- Required Experience & Skills
- 2+ years professional graphic design experience
- Strong portfolio (branding + marketing + digital assets)
Advanced proficiency in:
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Experience designing for:
Social media
Ads
Print
Nice to Have (High-Quality Candidates)
Motion graphics (Adobe After Effects)
Experience with:
Figma
Canva
Background in:
Marketing agencies
SaaS
E-commerce
Understanding of:
CTR
Engagement
Conversion-focused design
What a Typical Day Looks Like
- Review incoming design requests and prioritize work
- Create assets for campaigns, ads, and social media
- Iterate designs based on feedback
- Prepare final deliverables for multiple platforms
- Maintain brand consistency across all outputs
In short:
You turn ideas into clean, compelling visuals that drive results.
- Key Metrics (KPIs)
- On-time delivery of design tasks
- ≤ 2 revision cycles per project
- Strong stakeholder satisfaction
- Consistent brand alignment
- Improved campaign performance (CTR, engagement)
- Why This Role Stands Out
- High ownership across brand and campaigns
- Work on both creative + performance design
- Exposure to real marketing impact (not just design tasks)
- Opportunity to grow into Senior Designer / Creative Lead
- Interview Process
- Initial Phone Screen
- Video Interview with Recruiter
- Portfolio Review + Practical Task
- (Design a campaign graphic or brochure)
- Client Interview
- Offer & Background Verification
Apply Now
If you:
- Have a strong eye for design and understand marketing
- Can execute fast without sacrificing quality
- Want to work on real campaigns (not just random designs)
This role is a strong fit.