layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Lifecycle Marketing Manager at Perry Homes | LAYIQ

Strategy & Planning
Develop and own the email marketing and content strategy, including messaging cadence, audience targeting, campaign calendars, and journey design aligned with broader marketing and business goals.
Work under the direction of the Sr. Manager of Digital Marketing to define KPIs, testing roadmaps, and content priorities across the buyer lifecycle.
Identify opportunities for new lifecycle programs, content formats, and personalization strategies to improve engagement and conversion.
Lead content planning for email campaigns, ensuring messaging is consistent with brand voice, sales priorities, and community/inventory updates.
Execution & Campaign Management
Build and deploy email campaigns and multi-step journeys in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder).
Design and maintain automated lifecycle and nurture programs.
Oversee the creation of personalized, dynamic email content using SFMC's tools and dynamic content blocks.
Manage data extensions, audience segmentation, and list hygiene, ensuring accurate targeting and suppression logic.
Ensure lead and contact data flows accurately from Salesforce Sales Cloud into Marketing Cloud, working closely with IT on any integration or data quality issues that affect SFMC segmentation and journeys.
Performance & Compliance
Monitor deliverability health, sender reputation, bounce and spam-complaint rates, troubleshooting issues as they arise.
Build and maintain reporting dashboards on email and journey performance (opens, clicks, conversions, revenue attribution), translating results into actionable strategy recommendations.
Ensure all emails and campaigns comply with CAN-SPAM, CASL, and other applicable email marketing regulations.
Leadership & Collaboration
Manage and mentor team members and/or agency partners supporting email production and content development.
Serve as the primary point of contact for cross-functional stakeholders (Sales, Legal, IT, Creative) on email and content initiatives.
Present strategy, performance results, and recommendations to leadership.

Lifecycle Marketing Manager

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