layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Marketing Manager - Communications & Product at Procon Consulting | LAYIQ

Develop and execute integrated marketing campaigns that support Procon's professional services, technology solutions, strategic growth initiatives, recruiting, and business development efforts.
Create compelling marketing content across digital and traditional channels, including website pages, service descriptions, project profiles, case studies, thought leadership, blogs, newsletters, social media, email campaigns, and executive communications.
Own Procon's content strategy and editorial calendar, ensuring consistent messaging and storytelling that strengthens the firm's brand and differentiates its expertise in the marketplace.
Lead public relations, award submissions, earned media opportunities, and industry recognition programs that increase visibility and reinforce Procon's position as an industry leader.
Partner with business development, technical leaders, and product specialists to develop go-to-market messaging, sales enablement materials, product launch campaigns, and customer-focused marketing that supports new and existing services and technology offerings.
Support strategic pursuits by developing compelling messaging, interview materials, executive biographies, client presentations, and marketing collateral that help win new business.
Manage internal communications initiatives, including company announcements, recruiting marketing, employee communications, and intranet content that strengthen culture and employee engagement.
Collaborate closely with the Marketing Manager, Media Specialist, Graphic Designer, and external marketing partners to deliver integrated campaigns while maintaining high standards for quality, consistency, and execution.
Analyze campaign performance, identify opportunities for improvement, and leverage marketing technology, AI tools, CRM platforms, and analytics to continuously improve marketing effectiveness.
Serve as a collaborative marketing partner across the organization, helping technical experts translate complex ideas into clear, engaging stories that build trust, generate demand, and support business growth.

Marketing Manager - Communications & Product

Employer job description

Requirements

Qualifications

Responsibilities and Duties

What We're Looking For

Benefits

About this listing