Head of Marketing

About Silvur

Our mission: to support the 99% of members who retire.

Silvur is modernizing what retirement decision-making in America looks like. We partner with financial institutions to deliver world-class tools and educational resources to their account holders—including personalized content, calculators, and connections to healthcare and financial services—to support the critical decisions their members make in their 50s, 60s, and through retirement.

Our white-labeled online platform is available to millions of credit union members and has been named to the Forbes Fintech 50 Most Innovative Companies. We’ve been featured in The New York Times, Fortune, CNBC, and Yahoo! Finance, and are backed by leading VCs like Anthemis and strategic investors including Curql, Reseda Group/MSUFCU, Service Ventures and WSECU.

We believe health and wealth are inseparable in retirement—and we’re reimagining how credit union members are educated and supported during their Medicare journey. The introduction of our full-service, tech enabled insurance agency, Silvur Insurance, in 2024 allows us to extend our services to provide members with much-needed one-on-one guidance led by licensed insurance agents.

About the Role:

The Head of Marketing will play a pivotal role in Silvur’s mission to engage and support credit union members by executing comprehensive marketing strategies that elevate our brand and drive growth among credit unions and their members. You will be part of our leadership team, ensuring that your marketing vision is supporting our strategic goals. You will be supporting an experience that includes both digital and in person delivery.

Given the stage of our company you will act as both a team lead and an individual contributor- like the rest of the leadership team.

As a company we are at an inflection point. We are growing quickly and are leaning into AI powered workflows and tools to fuel our growth. As a leader of the marketing team you will be expected to fully embrace AI. It's new for most of us but we’re learning together.

Responsibilities:

• MARKETING STRATEGY: Lead development of overall marketing strategy and plans to drive awareness, acquisition/sales, adoption, and engagement/retention for our portfolio of brands including Silvur and Silvur Insurance (Medicare). Partner closely with stakeholders in Sales, Product, and Partnerships team. Build systems that scale- so 1 asset can be multiplied by 40 brands+
• MARKETING CAMPAIGNS: Responsible for creation of cross-channel data driven B2B and B2B2C marketing campaigns that target all stages of the sales funnel and consumer lifecycle. Team is responsible for Paid and organic marketing (direct mail, social, push, plus supporting partner marketing)
• PRODUCT MARKETING: Support member retention efforts and engagement in our digital product including written, audio and video content
• B2B SALES: support our sales efforts through social media, events (including our epic Pickleball tournament!), lead gen content and thought leadership
• MARKETING DATA: we’re a self-serve, data first team. You’ll need to own your data and delivery of it. We’ve built a data pipeline in Claude so data is easily accessible
• BRAND: Oversee all brand marketing functions, including brand strategy, hierarchy, positioning and messaging, and creative development. Responsible for thought leadership content that drives the brand forward.
• Lead our marketing teams selection and adoption of an AI forward marcom stack.
• Lead a small but mighty team of marketers and designers.

Qualities Our Candidate Will Possess:

We are seeking someone who can be described as:

Experienced building scalable marketing solutions leveraging AI tools like Claude and ChatGPT— you'll be building automations to support scaling partner deliverables

Intrinsically Motivated: A self-starter with a proactive mindset who thrives on taking initiative and seeing projects through to completion.

Organized Multi-Tasker: Strong ability to manage multiple tasks and priorities in an organized and timely manner.

Strong Communicator: Excellent written and verbal communication skills.

Attentive to Detail: A meticulous eye for accuracy and quality across all work, ensuring a polished and professional output.

Driven by Data: Ability to analyze metrics, present insights effectively, and leverage data and insights to drive marketing strategy and plans.

Outside-the-Box Thinker: Approaches challenges and situations with a creative mindset; actively seeking out different angles and possibilities and not being limited by preconceived notions.

Excited to Do the Work: We are a lean team at a fast-growing start-up. This requires the ability to not just lead the strategy, but to get done what needs to be done, with the potential to grow the team over time.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience.
• Experienced acquisition/growth marketer with 10+ years working in marketing, sales enablement, or related B2B, B2C, and/or B2B2C roles with a proven ability to drive sales, product adoption, and customer retention.
• Prior startup experience required; you're comfortable with ambiguity and building process where none exists
• Comfort with a modern, AI-first lightweight tech stack — Claude, Chat GPT, Umami, HubSpot, Asana, On24, Canva+. We’re a Google shop and we use Claude all day!
• Strong knowledge of digital marketing channels and techniques, including paid advertising, direct mail, social media marketing, content marketing, and email marketing.
• Experience with CRMs (e.g., HubSpot) and lifecycle marketing platforms (e.g., Hubspot) is required.