Senior Vice President, Integrated Marketing & Consumer Tech

Overview

What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations. We fundamentally believe that authentic, compelling stories are what engage audiences and drive business growth.

As communications and marketing continue to converge, we are seeking a dynamic leader to help our clients navigate an increasingly integrated landscape. The Senior Vice President (SVP), Integrated Marketing & Consumer Tech will provide unified leadership across our agency, steering the strategic growth of the Integrated Marketing practice while simultaneously driving high-impact success across our consumer technology portfolio.

Reporting to agency leadership, you will lead a high-performing, multidisciplinary team, using data-driven strategies and innovative marketing solutions to solve complex business challenges, win new business, and deliver measurable ROI across paid, earned, owned, and shared channels.

What You’ll Do

• As a practice leader and portfolio head, your responsibilities span growth and business development, strategic vision, financial health, client counsel, and talent development:
• Integrated Growth & Business Development
• Practice Expansion: Define and execute the strategic vision for SourceCode's Integrated Marketing practice, expanding and evolving our capabilities across paid media, content marketing, social media, influencer marketing, SEO, website strategy, analytics, creative services, AI enabled marketing, marketing automation, and emerging search disciplines. Continuously identify opportunities to develop new services and strengthen the agency's market differentiation.
• Revenue Expansion: Drive significant organic growth by successfully cross-selling specialized services like SEO, influencer marketing, and performance analytics to existing clients. Maximize revenue generation across integrated marketing and consumer tech business lines.
• New Business Pipeline: Actively build SourceCode's brand awareness through networking and industry events to drive and convert the new business pipeline. Lead integrated marketing and consumer tech strategy for new business opportunities by partnering with agency leadership to develop compelling, insight driven solutions, lead integrated pitches, and win complex, multi channel engagements that drive long term growth.
• Organic Upselling: Partner with client leaders across all portfolios to identify opportunities to expand existing relationships through integrated marketing programs that deliver measurable business outcomes. Develop strategic recommendations that increase client value, deepen partnerships, and drive profitable organic growth across the portfolio.
• Practice Innovation: Continuously evolve the integrated marketing practice by identifying emerging technologies, AI capabilities, modern search strategies, and new service offerings that strengthen SourceCode's market differentiation and deliver greater client value.
• Executive Strategy & Client Counsel
• Senior Strategic Advisor: Serve as a trusted advisor to C-level and senior marketing leaders across the consumer tech portfolio, providing deep industry knowledge and guiding long-term partnerships. Develop integrated marketing strategies that align with business objectives, accelerate growth, and deliver measurable outcomes.
• Integrated Strategy: Lead the development of integrated marketing programs that combine paid, earned, owned, shared, creative, analytics, AI, and emerging marketing capabilities into cohesive strategies that solve complex business challenges and deliver measurable ROI.
• Cross-Functional Collaboration: Partner directly with core earned media, content, and media strategy business units to seamlessly weave digital frameworks into standard communication playbooks, ensuring an all-encompassing client experience.
• Goal Alignment: Synthesize client objectives to establish clear business cases, campaign parameters, and internal performance benchmarks (KPIs) each quarter.

How You’ll Support Our Growth (Core Metrics)

Your success will be measured through clear financial, client, and operational targets:

Client Stability: Maintain an 80%+ client retention rate and deliver 80%+ client satisfaction scores across the consumer tech portfolio and integrated marketing practice. Ensure client loss due to performance is kept below 10%.

Business Development: Support an agency-wide proposal win rate of 60%+ and source 1–2 viable new business leads per quarter via personal and professional networks.

Portfolio Health: Maintain a balanced over-service (~15%) or under-service (~5%) ratio across accounts.

Visibility: Establish an executive brand platform and participate in 1–2 industry speaking or networking opportunities per quarter.

Requirements

What You’ll Have

15+ years of experience building and growing integrated marketing, PR, and digital practices within an agency environment, with a heavy emphasis on client leadership in the consumer lifestyle and consumer tech sectors.

Executive Leadership: You're an accountable, people first leader who combines strategic thinking with operational excellence. You build trust, develop talent, make sound decisions, and inspire teams through clarity, collaboration, and results.

Strategic Business Acumen: You can translate complex business challenges into integrated marketing strategies that deliver measurable outcomes. You think beyond campaigns, connecting marketing, communications, technology, and business objectives to create long-term value for clients.

Commercial & Financial Leadership: You have experience owning a practice or portfolio, including revenue growth, forecasting, profitability, utilization, resource planning, and financial performance.

Innovation, AI & Tech Evolution: You have a strong understanding of AI, marketing automation, emerging search, and evolving marketing technologies. You're passionate about identifying new capabilities, improving operational efficiency, and helping clients navigate the future of marketing in a fast-paced consumer tech landscape.

Integrated Marketing Expertise: Deep experience across paid, earned, owned, and shared media, including content strategy, SEO, social media, influencer marketing, analytics, website strategy, measurement, and marketing technology.

Executive Communication: Exceptional written, verbal, and presentation skills with the confidence to advise executive stakeholders, lead complex client engagements, represent the agency publicly, and communicate a compelling point of view.

Technology & Data Fluency: Comfortable working across AI platforms, analytics, measurement, marketing automation, project management, collaboration tools, and emerging marketing technologies. Experience leveraging data and technology to improve decision-making, client outcomes, and operational performance.

Culture-First Mindset: You don’t take yourself too seriously. You know your worth, operate with an entrepreneurial spirit, and are willing to jump into the trenches alongside your team to get the job done.

What We Offer

• Robust benefits program
• Unlimited vacation with PTO minimums
• 401k with company match
• Monthly mental health stipend, 2 ‘NOPE’ days/year, and quarterly wellness challenges
• Profit-sharing program
• Workplace flexibility
• Professional learning and development allotment
• 6-month paid parental leave
• Transit benefits
• Paid volunteer and professional development days
• Where You'll Work
• Hybrid (NYC-Based)

Designed to balance focused remote work with the collaborative energy of our headquarters located conveniently near Penn Station.

• In-Office: Tuesday, Wednesday, Thursday
• Remote: Monday, Friday
• Remote (East Coast)

We are also accepting applications for this role as a remote position for candidates residing anywhere within the East Coast.