Creative Director (Health & Wellness)

Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based)

Stonehenge Health is a California-based health and wellness brand under the Hi-Altitude family of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines dedicated to helping people feel their best, so they can fully enjoy life’s meaningful moments.

Hi-Altitude Brands is seeking an exceptional Creative Director (art/design) to lead the creative function for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines that help people feel their best, so they can fully enjoy life’s meaningful moments.

This is a CMO direct report with a focused mandate: own creative quality and consistency across all channels, balancing brand-building with measurable performance outcomes. Hi-Altitude has built a successful DTC business through disciplined performance marketing. The Creative Director leads the centralized creative function that serves brand awareness, paid acquisition, lifecycle, and on-site conversion, ensuring every asset advances both brand equity and revenue performance.

Requirements

• Creative Strategy and Direction
• Translate the CMO’s brand strategy and positioning into actionable creative direction across all channels
• Set visual direction for brand, performance, and web environments
• Balance brand-building (long-term equity) with performance-driven outcomes (immediate conversion)
• Develop creative testing frameworks that drive measurable performance across paid, lifecycle, and on-site
• Operate as the senior creative voice within the marketing organization
• Brand and Visual Identity
• Own and maintain the Stonehenge Health brand identity across all customer-facing touchpoints
• Develop and enforce style guides, visual standards, and brand guidelines
• Ensure creative consistency across paid media, organic social, email, packaging, and website
• Partner with the CCO on joint approval gates for brand-facing creative
• Partner with the VP of Brand on visual direction for organic content and influencer creative
• Performance Creative
• Oversee the Performance Design Manager and team in producing high-volume ad and lifecycle creative
• Maintain testing cadence and iteration cycles informed by performance data
• Ensure performance creative meets channel-specific KPIs while protecting brand consistency
• Partner with the VP of Performance Marketing and the Director of Lifecycle on creative needs and feedback loops
• Web and E-commerce Design
• Oversee the design team in producing landing pages, PDPs, site UX, and conversion-focused work
• Partner with the Head of CRO on the on-site testing roadmap and design execution
• Partner with the Head of Ecommerce on site merchandising and storefront design
• Creative Operations
• Oversee the Creative Operations Manager in owning end-to-end pre and post production for photo and video assets
• Build SLA frameworks and intake processes for creative requests across all channels
• Manage creative team capacity against demand from brand, performance, and ecommerce
• Scale internal video and post-production capacity to reduce reliance on external partners
• Oversee the medical and expert advisory board program for content credibility, brand placements, and earned media opportunities
• Team Leadership
• Lead a creative team of approximately 8-10 across brand, performance, web, and operations sub-functions
• Direct reports span the Senior Creative Lead, Performance Design Manager, Creative Operations Manager, and design Independent Contributors (ICs) across Brand/Core and
• Web/E-commerce sub-teams
• Hire and onboard additional creative team members as the function scales
• Establish performance standards, KPIs, and development plans
• Foster a culture of creative excellence, rigorous thinking, and high-output iteration