Go to Market Manager

• Go-To-Market (GTM) Manager
• Location: New York, NY (in-person, flexible)
• Compensation: Competitive base ($85K–$140K depending on experience) + variable + equity

About the Role

Our partner is hiring a GTM Manager to help build and scale their outbound growth engine from the ground up. This is an early, high-impact role working directly with the CEO and founding sales lead to define how the company generates pipeline and brings its product to market.

This is not a traditional SDR or marketing role. You’ll operate across both strategy and execution — owning outbound, testing messaging, building systems, and helping establish a repeatable motion as the company scales.

What You’ll Do

• Own outbound pipeline generation across cold calling, email, and LinkedIn
• Work closely with leadership to design and refine the company’s GTM strategy
• Build and optimize outbound systems, workflows, and messaging from scratch
• Identify and prioritize target accounts within finance and accounting organizations
• Engage and qualify senior stakeholders (CFOs, finance leaders)
• Partner with GTM engineering to leverage tools and automation for scale
• Continuously test and iterate on messaging, channels, and targeting
• Provide market feedback to inform product positioning and sales strategy
• Help lay the foundation for the future outbound / SDR function

What We’re Looking For

• Experience in outbound sales, SDR/BDR, or early-stage GTM roles
• Strong ability to operate both strategically and tactically
• Comfortable with high-volume outreach, especially cold calling
• High intellectual curiosity and ability to understand complex products
• Strong communication skills and ability to engage senior stakeholders
• Highly motivated, self-starter with a desire to build in an early-stage environment