layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Director of Photography at tarte cosmetics | LAYIQ

Creative Partnership & Vision
Partner with the VP of Creative Marketing, Global Marketing, and International teams to develop and execute photography concepts for major brand campaigns, product launches, seasonal initiatives, social moments, influencer programs, events, and integrated marketing activations.
Collaborate on the evolution of tarte’s photographic visual identity, ensuring consistency while driving fresh and innovative creative approaches across all channels.
Translate marketing objectives and campaign strategies into compelling visual narratives that resonate with consumers and strengthen brand equity.
Contribute to the development of photography concepts, shot lists, mood boards, casting recommendations, and visual storytelling approaches.
Maintain a strong pulse on industry trends, emerging aesthetics, cultural moments, and best practices in beauty, fashion, and digital content creation.
Campaign & On-Model Photography
Lead the creative execution of on-model photography, including campaign, lifestyle, editorial, social, e-commerce, and promotional content.
Partner with Marketing and Creative teams to support key launches, hero campaigns, retail initiatives, influencer collaborations, brand events, and tentpole marketing moments.
Direct all aspects of photography shoots, including lighting, composition, talent direction, posing, and narrowing image selection.
Ensure imagery effectively showcases product performance, brand storytelling, and consumer engagement opportunities.
Collaborate closely with Creative Leadership, Producers, Production, Design, Social, and Video teams to ensure integrated creative execution across formats and platforms.
Partner with Global Marketing team to ensure photography assets support global market needs while maintaining brand consistency.
Team Leadership & Collaboration
Mentor and inspire photographers, freelancers, and creative partners while fostering a collaborative and innovative working environment.
Provide creative direction and feedback throughout all stages of production and post-production.
Help establish photography standards, workflows, and best practices that support efficient and high-quality content creation.
Build strong partnerships across departments to ensure alignment between creative vision and business objectives.
Production & Operations
Collaborate with Creative, Marketing, and Production teams on pre-production planning, including creative development, casting, location scouting, budgeting, scheduling, and resource allocation.
Partner with Production teams to ensure efficient execution of shoots while maintaining the highest creative standards.
Support photography budget management and vendor relationships to maximize creative impact and operational efficiency.
Oversee image review, retouching direction, asset management, and final photography deliverables.
Ensure photography assets are delivered accurately, on time, and according to brand standards.
Proficiency in live event photography with the ability to turn around retouched, brand-ready imagery on-site.
Brand Stewardship
Serve as a key creative partner in maintaining and evolving tarte’s visual identity across photography.
Ensure imagery consistently reflects tarte’s values, aesthetic, and consumer positioning across social media, e-commerce, retail, PR, paid media, influencer content, and marketing materials.
Champion innovation in photography techniques, technologies, and creative processes to continually elevate brand storytelling and consumer engagement.

Director of Photography

Employer job description

Responsibilities

Qualifications

Equal opportunity and accommodations

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