layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Account Coordinator at Trevant | LAYIQ

Experience & Education
2+ years of experience in paid media, social media advertising, digital marketing, or related agency work
Post-secondary degree or diploma in Marketing, Advertising, Communications, or a related field (preferred)
Platform Knowledge & Technical Skills
Hands-on experience with major ad platforms including Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager, and Google Ads (YouTube); bonus exposure to Reddit, Nextdoor, or other emerging platforms
Active certification in at least one core platform (or willingness to obtain within the first 90 days), with a commitment to pursuing additional certifications as client mix evolves or to support agency badging requirements
Ability to articulate how platform features connect to campaign goals
Strong command of campaign QA, trafficking, targeting, tracking parameters (UTMs), A/B testing, and automated rules
Marketing & Analytics Proficiency
Solid understanding of full-funnel marketing strategy and KPIs such as ROAS, CPM, CPA, CPC, CTR, and CPS
Proficient in data interpretation — able to read campaign performance reports and connect trends to KPI impact
Understanding of performance tracking and testing methodology
Proficient in Excel and Google Sheets (including formulas, VLOOKUP, and pivot tables)
Communication & Professionalism
Excellent verbal and written communication skills, with the ability to tailor context to the audience — from internal teams to clients
Demonstrates reliability and professionalism in all interactions with peers and clients
Provides respectful, constructive input to peers while staying focused on solutions
Recognizes when emotions influence discussions and responds calmly
Problem-Solving & Innovation
Independently troubleshoots common issues and offers solutions that improve day-to-day work
Seeks input when challenges are complex and contributes ideas to optimize processes
Organizational Strength & Time Management
Independently balances multiple tasks and competing priorities, meeting deadlines with accuracy
Adjusts priorities quickly when client or business needs shift
High degree of professionalism, accountability, and attention to detail
Tool Proficiency & Creative Support
Familiar with project management and creative tools such as Slack, Asana, Google Slides, PowerPoint, and Canva
Capable of organizing, formatting, and presenting data in a visually compelling way
Initiative & Growth Mindset
Adapts quickly when priorities shift and helps peers reprioritize when needed
Facilitates productive collaboration across teams and shares information proactively
Reliably follows through on commitments and quality standards
Maintains a ready-to-learn mindset; seeks out feedback and applies it constructively
Understands agency offerings well enough to contextualize them within a client's goals

Senior Account Coordinator

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