layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Product Marketing Manager at FlowX.AI | LAYIQ

Own launches end-to-end — positioning, messaging, and enablement — for a technical, enterprise product, taking a launch or category narrative from initial brief to live in market across product, design, sales, and demand gen.
Partner closely with product and engineering to understand what's being built and where the roadmap is headed, and be technical enough to push back and challenge that story where it needs sharpening.
Own the sales asset library, including: one-pagers, decks, demo narratives, objection and FAQ docs. You create the assets, keep them current, and prepare the sales team before every release.
Own competitive: battlecards, win/loss analysis, and the ability to hold your own in a Gartner or Forrester conversation.
Write narratives that work for very different audiences at once — credible to a bank CIO and credible to a developer.
Talk to customers directly and join sales calls, rather than relying only on the CRM for signal.
Support go-to-market for our system integrator and consultancy partners, in addition to marketing directly to end customers.
Collaborate with the marketing team to unify how product story, messaging, and enablement show up across channels.
Stay current on FlowX.AI's platform, competitive landscape, and evolving customer needs across our target industries.
Who you are
3-7 years of B2B SaaS product marketing, with at least 3 years owning launches end to end for a technical enterprise product. Financial services or logistics experience is a plus.
Comfortable working closely with product and engineering. Experience working across product, sales, and marketing at more than one company, not just supporting a couple of salespeople at a single startup.
Strong communication skills, with the ability to translate technical concepts into narratives that land with both technical and business audiences.
Comfortable talking to customers directly and working independently alongside a sales team - this isn't a role for someone who needs sales to come to them.
Comfortable operating with a high degree of autonomy and being managed loosely; a self-starter who doesn't need heavy oversight to move work forward.
Willingness to travel periodically, including regular trips to Romania to work directly with the product team.
Ability to work effectively across time zones and with distributed, international teams.
A hands-on senior IC. You want to do the work, not manage people who do it
Strong interest in AI and emerging technology.

Product Marketing Manager

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