layiq
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
Loading LAYIQ…From BRUNT's posting. “We” and “our” refer to the employer.
We’re leading the way in redefining the workwear category. Our mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs.
The BRUNT team is not only devoted to improving on the old workwear standards, but we’re also creating a community that tradesmen and women can call their own. From our weekly hangouts at the BRUNT Garage, to hosting events across the country, we’re all about getting boots on the ground and building something real with the BRUNT crew.
We are looking for a sharp, forward-thinking Copywriter to help bring our brand to life across every touchpoint. This role is for a versatile storyteller who pairs an authentic, ground-level understanding of trade workers with cutting-edge AI proficiency moving seamlessly between big campaign concepts, website copy, and lifecycle email marketing to craft messaging that truly resonates with skilled tradespeople.
Working closely with our creative team, you will be a key partner in shaping and evolving our brand voice across every channel. You’ll own projects from brief to execution, leveraging modern AI tools to accelerate research, streamline first drafts, and scale high-volume storytelling without sacrificing authenticity. The ideal candidate is equal parts creative thinker and tech-forward operator who combines AI efficiency with human intuition to develop the big idea, refine the tone, and make sure every detail lands with the trades.
3+ years of professional copywriting experience in DTC e-commerce, ideally within workwear, apparel, or performance gear brands.
Hands-on mastery of generative AI tools and prompt engineering frameworks to accelerate research, concepting, and copy iteration while strictly preserving brand voice.
Proven ability to translate complex specs (waterproofing, composite toes, anti-fatigue tech) into clear, job-site-ready benefits that resonate with tradespeople.
Deep expertise crafting high-converting copy across web UX, product detail pages (PDPs), and automated email sequences (welcome series, abandoned cart, win-back).
A portfolio showcasing full-funnel versatility from big-picture brand taglines and video scripts to high-converting web and email assets.
Must have reliable transportation to Wilmington, MA (4 days/week, Mon–Thu)
In accordance with applicable salary transparency laws, we are providing the good-faith salary range for this position. This range reflects the base salary that we reasonably expect to pay for this position at the time of posting. The actual compensation offered will depend on factors such as qualifications, experience, skills, and budget.
The anticipated salary range for this role is:
Compensation
$70,000 — $80,000 USD
No matter what experience you have within our industry we encourage you to apply. At BRUNT, we believe that a strong crew is assembled with people from different backgrounds.
We look for individuals who thrive on challenges, will be passionate about our brand, and believe that teamwork is necessary for success. Show us how your experiences have shaped you and how you can contribute to BRUNT. We can’t wait to hear from you!
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
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