layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Director of Lifecycle & CRM (Growth Marketing)
GetYourGuide
Berlin
Source: GetYourGuide careers · View original posting
Employer job description
From GetYourGuide's posting. “We” and “our” refer to the employer.
Change the way the world travels
Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours.
Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step.
Your mission
GetYourGuide is looking for a Director of Lifecycle & CRM to set the vision for how we use communication and engagement with our customers throughout their journey with us, over multiple trips, to increase our value as a marketplace to them. This role is accountable for setting the lifecycle strategy and owning the canonical standards for customer segmentation, journeys and states, and messaging architecture.
Along with a talented group of leaders across Creative, Data, Marketing, Product and UX, you will build the operating system and guardrails that empowers teams to bring your vision to reality and ensures we deliver a consistent, high-quality, customer-first experience as well as incremental customer lifetime value (CLV) to the business.