layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Head of Enterprise Marketing at HeyGen | LAYIQ

Build our strategic account marketing engine
Partner closely with Enterprise Sales to develop and continuously refine our named-account strategy, account tiers, priority industries, and buying committees.
Build the ABM playbook for HeyGen from the ground up, defining how Marketing and Sales work together to penetrate and win our highest-value accounts.
Develop deep understanding of priority accounts, their business challenges, key stakeholders, existing HeyGen adoption, and signals of buying intent.
Create repeatable account planning and measurement systems that can scale as our enterprise business grows.
Create programs that get us into the accounts that matter
Develop highly targeted campaigns across paid media, personalized digital experiences, executive programs, field marketing, gifting/direct mail, and other channels.
Create personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries.
Build executive programs — including intimate dinners, roundtables, VIP events, and executive-to-executive engagement — that create meaningful relationships with senior enterprise buyers.
Develop creative ways to surround entire buying committees, reaching champions, decision-makers, influencers, and stakeholders with messaging relevant to their role.
Experiment aggressively. Find unconventional ways to get the attention of difficult-to-reach enterprise buyers rather than relying on a standard B2B marketing playbook.
Turn HeyGen’s existing adoption into an enterprise advantage
Partner with Growth, RevOps, Data, and Sales to identify companies already showing meaningful HeyGen adoption and product usage.
Use first-party product signals to identify champions, understand account penetration, prioritize opportunities, and inform account-specific marketing.
Develop programs that help convert organic product adoption into larger enterprise relationships.
Connect our PLG and strategic-account motions so that Sales knows where HeyGen already has momentum inside the organizations they’re pursuing.
Partner deeply with Sales
Operate as part of the enterprise GTM team, not as a separate marketing function.
Work directly with enterprise leadership and AEs to understand what is blocking priority accounts and build marketing programs around those problems.
Provide targeted air cover around major opportunities as they progress through the sales cycle.
Bring account insights and market learnings back into our enterprise strategy and help shape where we focus next.
Expand the motion over time
While our initial focus is strategic enterprise accounts, identify opportunities to apply what works to a broader set of enterprise and mid-market customers.
Determine which successful high-touch programs can become repeatable and scalable without sacrificing quality.
Build the team, technology, agency relationships, and operating model required as enterprise marketing grows.

8–12+ years of B2B marketing experience, with meaningful experience marketing to large enterprise customers and several years operating at a senior leadership level.
A strong track record building and executing account-based marketing / strategic account programs that generated measurable enterprise pipeline and revenue.
Experience working with high-ACV, complex enterprise sales motions involving multiple stakeholders and long sales cycles.
Deep understanding of modern ABM tactics: targeted paid media, personalized content and experiences, executive programs, field marketing, direct mail/gifting, intent signals, and buying-committee engagement.
Extremely strong partnership instincts with Sales. You think in terms of shared accounts and shared revenue outcomes, not Marketing vs. Sales metrics.
Highly creative marketer who can figure out how to get the attention of a Fortune 500 executive rather than simply running the standard B2B playbook.
Analytical enough to understand account signals, measure program effectiveness, and make disciplined decisions about where to invest.
Comfortable spanning strategy and execution. You can present an enterprise marketing strategy to the leadership team in the morning and personally ship a campaign in the afternoon.
Experience with broader B2B demand generation is a plus. Over time, this role may expand beyond strategic accounts into more scalable enterprise and mid-market programs.
Experience building a function from an early stage and eventually hiring and leading a small, high-performing team.
Experience at a fast-growing PLG company is a strong plus.
AI-Native Mindset
We believe the best operators today are AI-native.
You should be deeply fluent in AI tools and comfortable using them to research accounts, understand buying committees, personalize campaigns, create content, analyze performance, and multiply your output. We’re looking for someone who sees AI not simply as something HeyGen sells, but as a fundamental part of how modern marketing should operate.

Head of Enterprise Marketing

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