Content Marketing Manager

Hover helps people design, improve, and protect the properties they love. With proprietary AI built on over a decade of real property data, Hover answers age-old questions like “What will it look like?” and “What will it cost?” Homeowners, contractors, and insurance professionals rely on Hover to get fully measured, accurate, and interactive 3D models of any property — all from a smartphone scan in minutes.

At Hover, we’re driven by curiosity, purpose, and a shared commitment to serving our customers, communities, and each other. We believe the best ideas come from diverse perspectives and are proud to cultivate an inclusive, high-performance culture that inspires growth, accountability, and excellence. Backed by leading investors like Google Ventures and Menlo Ventures, and trusted by industry leaders including Travelers, State Farm, and Nationwide — we’re redefining how people understand and interact with their spaces.

Why Hover wants you

At Hover, we're redefining how homeowners, contractors, and insurance professionals understand and improve properties.

As we continue to grow, we're looking for a Content Marketing Manager to lead the development of compelling content and integrated campaigns that educate SMB construction businesses discovering and evaluating Hover.

This is an opportunity to build a modern content engine from the ground up. This role owns content strategy for our self-serve, product-led business and you'll be responsible for developing a high-impact content strategy that supports business priorities.

You'll partner closely with Product Marketing, Enterprise Marketing, Sales, Customer Success, and Design to bring our story to life through thoughtful, high-impact content that fuels awareness, engagement, and monetization.

You will contribute by

• Own Hover's content marketing strategy across long-form and short-form content, including website pages, blogs, digital resources, thought leadership, product content, email, and campaign assets.
• Develop integrated marketing campaigns and corresponding content calendar that supports strategic initiatives, product launches, seasonal programs, and revenue goals.
• Create compelling content that speaks to contractors and other key audiences throughout the buyer journey.
• Partner with Product Marketing to translate product capabilities into clear, customer-centric messaging and content.
• Partner within the Growth Marketing team on experimentation and prioritization so content is built against the highest-impact areas.
• Manage the end-to-end content production process—including creative briefs, stakeholder reviews, publishing, and performance measurement.
• Produce and contribute to the execution of a variety of content formats, like website content, blog articles, webinars, original research and industry reports, guides and templates, video.
• Analyze campaign and content performance to identify opportunities for optimization and continuously improve organic website traffic, content engagement, self-serve signups, feature utilization, and monetization.
• Stay current on content marketing, AI-assisted content creation, and B2B storytelling trends, bringing new ideas and best practices to the team.
• Your background includes
• 4–6 years of experience in Content Marketing, Campaign Marketing, Demand Generation, or Growth Marketing.
• Demonstrated success developing content-driven marketing campaigns across multiple channels.
• Strong writing, editing, and storytelling skills with the ability to adapt messaging for different audiences.
• Experience managing editorial calendars and leading content production from concept through publication.
• Experience creating B2B marketing content, including blogs, content libraries, landing pages, email campaigns, and webinars.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience measuring content performance and using data to improve campaign effectiveness.
• Experience collaborating cross-functionally with Product Marketing, Sales, Design, Customer Success, and Growth Marketing.
• Excellent communication skills and strong attention to detail.

Preferred Qualifications

• Experience with HubSpot or another marketing automation platform.
• Experience working at a high-growth B2B SaaS company.
• Experience marketing to technical buyers or industries such as construction, insurance, real estate, or vertical SaaS.
• Familiarity with AI-assisted content creation tools and modern content workflows.
• Basic understanding of SEO best practices and how content supports organic growth.