Senior Manager, CRM

Malbon is looking for a Senior CRM Manager to own and scale our customer communication channels, Email, SMS, and Push, with a clear mandate: drive revenue, retention, and lifetime value through best-in-class lifecycle marketing.

This role sits at the intersection of strategy, execution, and analytics. You’ll be responsible for building thoughtful customer journeys, optimizing channel performance, and partnering closely with Creative, Ecommerce, and Data to ensure every message is timely, relevant, and on-brand.

The ideal candidate has a strong point of view on premium apparel and understands how to balance commercial performance with elevated brand storytelling, product discovery, community building, and customer experience. You will operate across a complex, fast-moving business that includes ecommerce, retail, wholesale, collaborations, events, global markets, and a high-volume launch calendar. You should be comfortable setting the strategy, building directly in Klaviyo, analyzing results, and continuously improving how the work gets done.