layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Programmatic Advertising Sales Manager (Growth Generalist) at MiQ Digital | LAYIQ

1. Opportunity Ownership & Revenue Conversion
Take ownership of inbound and shared opportunities from agency partners and internal channels
Drive end-to-end sales cycle from qualification to closing
Focus on mid-to-small deal sizes with high conversion efficiency and fast turnaround
Independently manage proposal development, pricing and negotiation
2. Prospecting & Pipeline Development
Proactively build and expand a structured prospect pipeline across China outbound advertisers, including but not limited to:
Consumer Electronics (3C)
DTC / Cross-border E-commerce
Travel & Hospitality
Finance and other emerging outbound sectors
Continuously develop new business opportunities through agency and direct client engagement
3. Sales Strategy & Pitch Development
Develop and refine compelling sales narratives and pitch materials
Translate client business objectives into competitive programmatic solutions
Support strategic initiatives led by VP, including market mapping and go-to-market planning
4. Programmatic Solution Expertise
Build strong expertise across MiQ’s core programmatic capabilities, including: Multi-DSP activation (e.g. DV360)
YouTube / CTV / video solutions
Data-driven audience strategy and measurement frameworks
Act as a solution consultant to bridge client needs with MiQ offerings
5. Global Resource Orchestration
Leverage MiQ’s global network to identify and mobilise best-in-class capabilities
Navigate internal processes efficiently to deliver client solutions
Collaborate with AMs, Traders and cross-market teams to ensure successful execution
WHO YOU ARE
1. Skills & Capabilities
Strong understanding of programmatic ecosystem, digital marketing and brand strategy
Ability to independently manage sales cycle and develop client solutions
Solid analytical skills with data-driven decision-making capability
Fluent in both Mandarin and English
2. Experience
3–6 years of experience in digital advertising or programmatic sales
Experience working with China outbound advertisers or agencies preferred
Exposure to industries such as 3C, e-commerce, travel or finance is a plus
3. Personal Attributes
Highly self-driven with strong execution capability
Able to manage multiple opportunities in a fast-paced environment
Strong interpersonal skills and ability to build client relationships
Strong ambition for long-term career growth
4. Collaboration
Strong cross-functional collaboration skills
Ability to align multiple stakeholders and drive outcomes
Career Development
This role is designed as a core talent pipeline within the team: Short-term: develop into a high-performing sales & solution expert
Mid-term: transition into a Vertical Lead role
Long-term: build and lead a dedicated team
Performance in revenue delivery, solution capability and internal influence will be key evaluation criteria.

Programmatic Advertising Sales Manager (Growth Generalist)

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