layiq
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
Loading LAYIQ…Job opportunity
Prophet
Atlanta, Austin, Chicago
Source: Prophet careers · View original posting
From Prophet's posting. “We” and “our” refer to the employer.
We're looking for a strategic, results-driven Media Planner to help develop and execute integrated media plans across digital and offline media including programmatic, video, TV, radio/audio, and OOH.
You'll build tactical media plan options, translating client objectives into audience-centric channel recommendations. You’ll contribute to channel recommendations, activate campaigns, and optimize performance against KPIs, managing work to budget and deadline, and helping maintain strong client and vendor relationships. Experience across B2B and B2C preferred.
The ideal candidate is a confident self-starter, team player, innovative problem-solver, and able to manage multiple projects at once. This role requires you to be highly attentive to detail and resourceful, with the ability to work well under pressure. You must also be effective at communicating with internal team members as well as clients and vendors. Our ideal candidate will have a great work ethic, experience in both brand and demand gen campaign planning and activation, and a hunger for responsibility and learning.
YOUR DAY TO DAY
Develop and execute integrated media plans across digital and traditional media channels, with a clear rationale for channel and plan recommendations.
Conduct audience, competitive, and category research to develop insights-led channel and budget recommendations.
Manage deliverables throughout the campaign life cycle across research, planning, execution, tracking, and optimization.
Support vendor RFP evaluation and negotiations.
Own campaign activation processes (trafficking sheets, URL tracking, and tagging with Ad Ops/Analytics)
Build presentation materials and contribute to client status calls and presentations.
Assist with campaign reporting activities, drawing analysis from data and recommending optimizations
Work closely with client engagement leads, project management, and external teams for operational efficiency.
Handle media reconciliation and billing for your accounts.
Supports the needs of direct manager and Media Directors
Compensation
$60,000 - $70,000 USD
Prophet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
Employer posted: