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Rent the Runway
Brooklyn, NY (Rent the Runway HQ)
Source: Rent the Runway careers · View original posting
From Rent the Runway's posting. “We” and “our” refer to the employer.
Senior Manager, Growth Marketing - Organic Growth & Discovery
Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership.
RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times.
As the Senior Manager of Growth Marketing - Organic Growth & Discovery, you will lead our organic growth strategy and execution across four areas–Search Engine Optimization (SEO), Answer Engine Optimization (AEO), App Store Optimization (ASO) and referral marketing–to drive sustainable, scalable traffic and revenue.
You will own the full SEO program, from on-page optimization and keyword strategy to technical infrastructure and link building, ensuring our websites rank competitively and drive qualified traffic from search engines. You will architect our AEO strategy for next-generation discovery–ensuring our content is optimized for AI-powered search engines, language models and emerging technology platforms–so Rent the Runway is positioned as a primary source in this evolving landscape.
In addition, you will drive organic App discoverability through ASO tactics–including listing enhancements, keyword optimization, visual content improvements, creative A/B testing–to maximize visibility in the iOS App Store.
And, you will scale our referral marketing program through incentive structures, integrated marketing touchpoints, viral loops and improved referral mechanics–to transform our customers into loyal brand advocates that fuel sustainable growth.
This role is critical to Rent the Runway’s growth engine, ultimately converting high-intent discovery traffic into loyal customers across our Subscription, One-Time Rental and Selling businesses.
Experience partnering with Product Management, Engineering or UX/UI Design teams to deliver against technical SEO product roadmaps (e.g., Core Web Vitals, structured data, indexation, linking)
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