layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Field Sales Rep at Traeger Grills | LAYIQ

What You'll Do

Traeger is seeking a Field Sales Representative based in California to join our team in two of our brand's highest-priority markets. This is a career-building opportunity for someone who wants to develop real field sales expertise, deepen their knowledge of the outdoor cooking category, and grow within a brand that people love. As a Field Sales Representative, you will be on the ground every week building genuine partnerships with our retail accounts, driving sell-in, and growing Traeger's presence on the shop floor.
This territory covers California and Arizona. You will focus your time on Platinum, Gold, and key accounts, with dedicated attention to Ace Hardware and Key Specialty dealers. Success in this role means growing revenue, expanding assortments, and making Traeger the best-represented brand in every door you own.
Extensive field travel is required — you will be on the road visiting dealers regularly, including overnight travel. You will report to a Regional Field Sales Manager and collaborate cross-functionally to serve your dealers. You must own the shop floor and own the shop employee.

How You'll Help Us Win

This is an autonomous, varied field role. Your time will be spent on the following activities:

Account Management & Sell-In (~50% of your time)

Show up to affect change on the retail floor — every visit should leave a store better than you found it; conduct structured pre-call planning and post-call recaps to hold yourself accountable

Drive sell-in: proactively present new products, seasonal assortments, and promotional programs to secure orders and grow Traeger's shelf presence in your accounts
Build and expand retailer partnerships — your goal is to be the most trusted and valued vendor rep in every door you walk into
Plan, forecast, and land financial targets on a quarterly and annual basis; check in regularly with your manager on progress against goals
Develop account assortments based on available space and strategic direction; monitor inventory levels and ensure optimal product flow
Identify and develop new distribution that is incremental and does not erode your existing retail accounts — grow the footprint without undercutting the partners you already have
Training, Demonstrations & Events (~20%)
Obsess over retailer training — equip every store employee with the product knowledge, confidence, and enthusiasm to sell and represent Traeger at point of sale
Identify and invest in key shop employees who can champion Traeger on the floor
Bring the energy to every interaction — Traeger sells an experience, not just a grill; your retailers should feel that every time you walk in the door
Execute in-store events, weekend activations, and demos — both as lead coordinator and as a supporting participant — during peak selling seasons
Attend all required team meetings, trade shows, company events, and associated team functions — full participation is an expectation of this role
Brand Elevation & Merchandising (~20%)
Become a merchandising expert: use Traeger-provided POP materials and fixtures to define a best-in-class brand experience in every door
Claim and protect Traeger's floor space; ensure our displays are always fully stocked, properly signed, and visually compelling
Work with your manager and key accounts to develop co-op marketing plans that elevate the Traeger brand at retail
Marketplace & Admin (~10%)
Stay current on local consumer trends and competitive activity; surface insights that could unlock new distribution or storytelling opportunities

Maintain 100% CRM adoption — your recaps, pipeline, and account data are how the team stays aligned and how you demonstrate the impact of your work in the field; manage your schedule and territory efficiently to make it happen

What You'll Need to Succeed

1–3 years of experience in field sales, territory sales, or retail account management — consumer goods, outdoor/hardlines, or sporting goods experience strongly preferred
Demonstrated ability to drive sell-in: you can walk into a store, build rapport with a buyer or manager, and leave with an order or commitment
Comfortable spending the majority of your workweek in the field — this role is not office-based
Strong verbal communication and relationship-building skills; you are confident presenting to store managers, buyers, and shop staff
Organized and self-directed; able to manage a multi-account territory without heavy supervision
Proven track record of hitting sales targets
Salesforce or similar CRM experience preferred
Proficiency in MS Office (Excel, Outlook, Word)
Valid driver's license and willingness to travel overnight regularly within California and Arizona
Physically able to be on your feet for extended periods of time and lift 50+ lbs — you will be moving grills, equipment, and event materials regularly
Bachelor's degree preferred, but equivalent field sales experience is equally valued — we care about what you've done, not just your credentials
Why You Will Love To Work Here
Be part of the most disruptive force in outdoor cooking
Join a true team working towards a common goal
Culture of risk-taking, innovation, & quality

Much. Food.

Full medical/dental/vision package to fit your needs
401k to help you plan for the future
Tuition reimbursement
Individual professional development programs & initiatives to help you grow professionally
Great discounts on all things Traeger
Competitive base salary — build your career without the pressure of commission
Build real, transferable field sales skills working one of the most recognizable brands in outdoor cooking

Did we mention all the food?

Traeger may use AI tools for resume-screening purposes. By submitting your application to us, regardless of method for submission, you consent to the use of such AI tools.

Field Sales Rep

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What You'll Do

How You'll Help Us Win

What You'll Need to Succeed

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